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Improving CX: The future of real estate marketing
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Brand Strategy

Trust your gut: “Dilly Dilly!”

Super Bowl commercial water cooler talk is the natural order of business, especially at marketing agencies, in FEBRUARY! But who knew it would follow me to March—the end of March mind you, during Spring Break.…

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How a smart buyer’s journey guides website personalization

In a previous blog, I mentioned website personalization as a key to engaging audiences and improving mobile experiences. What, precisely, is website personalization, and how can it help your business? Rather than following a broad…

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Grafik and Merritt Clubs recognized with 2018 REBRAND 100® Global Distinction Award

Grafik, a Washington, DC metro area-based branding and digital marketing agency, and Merritt Clubs, an affiliate of Merritt Companies, today announced its joint receipt of the prestigious REBRAND 100® Global Award for their collaborative efforts…

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Channels change. Your brand voice shouldn’t.

We live in an age where technology has transformed the way we approach marketing. With more access to data than ever before, digital tools are becoming increasingly robust. Marketers are now armed with an immense…

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Data is Powerful. Use it Wisely

Last Spring, I praised Spotify for their witty, data-driven billboard ads. Their clever out-of-home (OOH) creative aligned the weirdness of 2017 with the equally weird streaming habits of its users. Being one my favorite campaigns,…

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In the age of social media, when brands are searching for ever more meaningful ways to reach their audiences, the hand-painted mural has proven (once again) to be both transformative and a captivating social media magnet.
The resurgence of hand-painted mural advertising

I love large-format wall advertising. I love towns and cities that allow them, building owners that want them, and brands that create them. But the hand-painted variety, above all, is king! Since the early 2000s,…

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The new rules of holiday marketing

It’s the first week of November, which means the retailer floodgates are officially open, releasing their annual tsunami of holiday-themed ad campaigns. By now, many consumers tune it out as soon as it begins. How…

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DC branding agency insights on the importance of touch in your company's tactile designs
Tactile design in the digital age

Touch has memory -John Keats My father loved books. Our home was filled with them. My picture books were over-sized art books and my bedtime stories were The Highwayman, The Charge of the Light Brigade,…

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