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New year, new initiatives, new RFPs
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Brand Strategy

What to expect when you’re rebranding

I’ve heard more than one CMO over the years jokingly refer to his or her corporate rebrand project as, “my baby.” And with good reason: like the lead-up to becoming a proud new parent, these…

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Surfacing brand value as aerospace and defense tech mergers soar

The past year, things have been booming on the mergers and acquisitions front for the Defense Tech industry. According to the Raymond James Defense and Government Services Market Intel Report, the first three quarters of…

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New year, new initiatives, new RFPs

It’s that time of the year when budgets renew, priorities change, and organizations refocus. And with big goals looming large ahead, you may be looking for an outside creative partner to help deliver expertise, guidance,…

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Rethinking your donor engagement strategy? Start here.

As summer comes to a close, we’ve rounded up the hottest nonprofit sector stories, data, and trends to help take your fall fundraising efforts to new heights. 1. Not just for retail: The surge in…

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How Nonprofits Can Beat the “Summer Slump”

While many nonprofits struggle to engage donors during the summer months, it’s a great time to take stock in your organization’s communications strategy and start charting a course for the months ahead. Here are a…

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Three ways to optimize your holiday giving campaign

With one week to go until Giving Tuesday, nonprofit marketers are gearing up to drive millions of dollars in donations from U.S. consumers. Fundraising platform Classy reports that since 2012, “awareness of the day has…

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Are you rebrand ready?

There are many different reasons to consider a rebrand. The most common involve a shift in operational conditions such as a recent merger, acquisition, product launch, or entry into a new market. But a rebrand…

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Profit with purpose: three marketing trends of Q3

The summer is over, and so much has changed in our industry over the past three months. We’ve seen new trends in copywriting, skyrocketed interest in diversity and inclusion, and participated (and observed) in ongoing…

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