In a recent Nielsen study, 66% of respondents were willing to pay more for products and services from companies committed to positive social and environmental impact. As consumers, shareholders, and employees increasingly demand Corporate Social…
It was another year of rapid change in our industry. At times, it felt like we were taking one step forward, and two steps back: racing to adopt exciting new technology like machine learning and…
To the casual (or even power) user, Instagram is fun. But for marketers building a brand, it is a powerful tool: versatile, easy to use and full of unique opportunities for increased social media engagement.…
In, “The Life Changing Magic Of Tidying Up,” organizational consultant Marie Kondo introduces her KonMari Method™, “a way of life and state of mind that encourages cherishing the things that spark joy in people’s lives.”…
Super Bowl commercial water cooler talk is the natural order of business, especially at marketing agencies, in FEBRUARY! But who knew it would follow me to March—the end of March mind you, during Spring Break.…
In a previous blog, I mentioned website personalization as a key to engaging audiences and improving mobile experiences. What, precisely, is website personalization, and how can it help your business? Rather than following a broad…
Grafik, a Washington, DC metro area-based branding and digital marketing agency, and Merritt Clubs, an affiliate of Merritt Companies, today announced its joint receipt of the prestigious REBRAND 100® Global Award for their collaborative efforts…
We live in an age where technology has transformed the way we approach marketing. With more access to data than ever before, digital tools are becoming increasingly robust. Marketers are now armed with an immense…