Featured Post
Three ways to optimize your holiday giving campaign
Read More

Brand Strategy

Anchorman

On March 24th, Adweek reported that “ABC World News Tonight with David Muir and NBC Nightly News with Lester Holt were the two-most-watched programs on all of television last week.” They went on to say,…

Read More
3 trends that impacted nonprofits in Q1

Grafik’s extensive work with different dot-org clients gives us a unique perspective on how branding and marketing can help build thriving member and donor communities. In an effort to expand the ongoing conversations and research…

Read More
Marketing real estate to millennials

A lot has changed since Grafik first started working with real estate developers to help them brand and market residential construction projects. To keep ourselves fresh on the latest industry trends and technology impacting homebuyer…

Read More
Back to basics: the age-old human needs behind 2020’s biggest tech trends

Imagining the future has always seemed impossible, but that didn’t and won’t stop us from trying. In the 1950s, Popular Mechanics magazine predicted that 2020 would bring personal helicopters and a network of pneumatic tubes…

Read More
illustration of phone in hand.
Pinterest & Snapchat shift to a more authentic social media experience

Social media platforms can feel like a dime-a-dozen these days: between Facebook, Instagram, Youtube, Tumblr, Tik Tok, Twitter, Linkedin, WeChat, WhatsApp and many more, studies show that 77% of internet users worldwide use a social…

Read More
Nike Stranger Things Shoes
How Nike made the most of its brand collaboration with Netflix

Sadly, fireworks weren’t on my mind this past Independence Day. The only thing I cared about was the premiere of Stranger Things season three, which was released the same day. Aside from my genuine love…

Read More
Rainbow heart made from candy
Three brands that show Pride year round

June has come and gone, and so has Pride Month–the annual month-long celebration of LGBTQ+ representation and the anniversary of the historic Stonewall Uprising in New York City. This year we saw more brands than…

Read More
Yellow wall being painted over with pink
Branding & marketing: when to use an agency vs. DIY

Every marketing team has its strengths and weaknesses. Maybe yours has demand generation down to a science, but struggles to maintain brand consistency. Or perhaps you have brilliant ideas about how to drive brand awareness,…

Read More
Newer Older of 12