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Brand Strategy

The new rules of holiday marketing

It’s the first week of November, which means the retailer floodgates are officially open, releasing their annual tsunami of holiday-themed ad campaigns. By now, many consumers tune it out as soon as it begins. How…

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DC branding agency insights on the importance of touch in your company's tactile designs
Tactile design in the digital age

Touch has memory -John Keats My father loved books. Our home was filled with them. My picture books were over-sized art books and my bedtime stories were The Highwayman, The Charge of the Light Brigade,…

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Be kind with your ’80s rewind

You may have noticed the plethora of pinched pant legs, leather moto wear, and geometric patterns on your trips to the mall recently. Or perhaps you’ve begun to notice your favorite TV shows introducing layered,…

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Out-of-home advertising: from billboards to beacons

Aptly named, out-of-home (“OOH”) advertising targets consumers when away from home—driving, walking, on mass transit, etc. Originally a static medium considered mainly as support for TV and radio campaigns, OOH today is a far more…

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Authentic advertising: allies of the LGBTQ community

June marks an important, and admittedly colorful, time for members and allies of the LGBTQ community: Pride Month. Countless cities across the globe hold festivals and parades honoring the fight for equality that started in…

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A TV trend to inspire pre-roll video ads

We’re in the “Golden Age” of television: a rise in the quality and volume of short-form video content, aided by the emergence of streaming platforms like YouTube and Netflix. As this new age reverberates across the advertising…

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Is your brand woke? Marketing as a vehicle for social change

At a time when civil discourse feels more divided than ever, an unprecedented number of brands are putting their stake in the ground for various social issues. Research shows that 84% of Americans believe businesses…

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How a killer content strategy drove me to try (and love) this small retailer

About three years ago, while preparing for a week-long camping trip with my son, I came across Icebreaker, a privately held outdoor and sport clothing designer. In the midst of a two-decade long love affair with…

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