Ensuring a smooth transition
From its humble beginnings with one guy and a borrowed truck, JK had become the country’s third largest independent mover. Residential and commercial, as well as government, customers regularly praised JK personnel for their expertise, agility, and exceptional professionalism. In short, there was tremendous opportunity for growth—but not with the existing brand. JK needed better focus in order to raise awareness, increase collaboration, and clearly articulate value across all divisions.
At the end of a six-month rebranding engagement, JK Moving Services emerged as a smart, solid, customer-centric organization. The brand mantra, What Matters Most, is as meaningful to JK’s customers as it is to its managers, drivers, and crews. And the trucks—JK’s mobile billboards—reflect a powerful company that’s always moving forward.