Our comprehensive strategy tackled positioning and brand architecture—how industry-focused technologies should be presented to audiences. It began with an immersive research and discovery phase, including extensive interviews with employees and leadership. We identified alignment across company cultures, offerings, and clients to create a brand promise that was authentic, credible and distinctive. Built from the predicate that measuring movement is key to understanding a world of constant motion, we positioned the new merged firm as the entity that brings meaning to movement.
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