Cityscape rendering

Buzzard Point

A brand launch to connect the D.C. riverfront

Buzzard Point is a historic Washington, D.C. landmark, the final jewel in the crown of the Capitol Riverfront Community—the District’s fastest growing neighborhood.

With beautiful new residences, retail spaces, open-air markets, and an active shoreline still many months away, Grafik used the grand opening of world-class Audi Field to launch our place branding campaign this summer.

Buzzard Point Logo, an urbanized area located on the peninsula formed by the confluence of the Potomac and Anacostia Rivers in the southwest quadrant of Washington, D.C., USA.

A flexible logo system

Drawing on the waterfront location, existing iconic landmarks, and the lively vision of all the D.C. development partners, we’ve created a visual identity to support a full-on roll-out, as first seen in signage (shown below) on the route to Audi Field. Rest assured there’s enough variety in the Buzzard Point visual toolbox to maintain freshness and excitement over the long haul, while consistent messaging continues to set Buzzard Point apart.

Bringing an inspired vision to life

Online, in signage, social media, and PR, we leveraged its deep history and bright future to bring the inspiring vision of Buzzard Point to life through place branding.

Three webpages of Buzzard Point.DC's newest @CapitolRiverfront neighborhood, where the Potomac & Anacostia Rivers meet.

A buzzworthy brand activation

Festivities around the inaugural D.C. United game at Audi Field meant plenty of reasons to post invites, reminders, and schedules for fans wanting the latest news. It was also the perfect chance to capture new neighborhood followers. We made certain the Buzzard Point branding was prominent in all of them.

bp stats - 479% increase in total unique mentions
Twitter posts for Buzzard Point
White and red soccer balls with Buzzard Point logo on them

Social media engagement

• Social media mentions of Buzzard Point increased nearly 500% in one week

• Engagement with key DC influencers generated reciprocal follows and engagement

• Key development partner marketing efforts were supported as well

• Best of all, mentions trended positive throughout the run-up to the game and beyond

Much more to come

As the physical reality of Buzzard Point steadily emerges, we’re ready with a consistent look, theme, and marketing activation plan supporting every new occasion.

Buzzard Point signage across fence
image of the Buzzard Point icon app on an iphone

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