Branding & Marketing Dot-Orgs
Whether you’re a nonprofit, an association, or an NGO, as a dot-org you are responsible for building not just a powerful brand, but a thriving community. Defining a clear mission and purpose is just the start. What comes next is harnessing the passion and energy of members, donors, and advocates in a way that will expand the reach, influence and impact of your organization.
When you’re constantly challenged to do more with less, it’s difficult to devote the time and resources needed for a major project like a brand refresh or a website redesign. But a distinct, consistent visual identity and fully optimized marketing strategy are crucial for reaching potential supporters and bringing them into the fold. Over the past four decades, our strategists and creative teams have partnered with countless nonprofit organizations—whose focus areas range from human health to human rights—to put the essential building blocks in place.
Attracting & Engaging Members
When it comes to associations, your challenges are unique. To connect with a wide variety of constituents, your brand must be broad enough to reflect the interests of an entire industry, while also demonstrating value for individual members. We help you achieve success through research-backed strategies, authentic positioning, and an instantly recognizable visual identity—all contributing to a seamless and more meaningful member experience for your community.