Branding & Marketing Dot-Orgs

Whether you’re a nonprofit, an association, or an NGO, as a dot-org you are responsible for building not just a powerful brand, but a thriving community. Defining a clear mission and purpose is just the start. What comes next is harnessing the passion and energy of members, donors, and advocates in a way that will expand the reach, influence and impact of your organization. 

Raising Awareness for the Cause

When you’re constantly challenged to do more with less, it’s difficult to devote the time and resources needed for a major project like a brand refresh or a website redesign. But a distinct, consistent visual identity and fully optimized marketing strategy are crucial for reaching potential supporters and bringing them into the fold. Over the past four decades, our strategists and creative teams have partnered with countless nonprofit organizations—whose focus areas range from human health to human rights—to put the essential building blocks in place.

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Multiplying Good

The Power of Service

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Cystic Fibrosis Foundation – Trailblazer Campaign

Raising awareness for CF clinical trials

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Cystic Fibrosis Foundation

More than a promise

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Good Days

Speeding access to co-pay assistance

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Colorectal Cancer Alliance

Strengthening an Alliance

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Erase Hate Skateboard

The Matthew Shepard Foundation

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Attracting & Engaging Members

When it comes to associations, your challenges are unique. To connect with a wide variety of constituents, your brand must be broad enough to reflect the interests of an entire industry, while also demonstrating value for individual members. We help you achieve success through research-backed strategies, authentic positioning, and an instantly recognizable visual identity—all contributing to a seamless and more meaningful member experience for your community.

American Physiological Society Logo

Breathing new life into a scientific body

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alliance for automotive innovation

Transforming personal mobility

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Rural America deserves our best

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You'll Be in Good Company

Our Latest Insights

Colorectal Cancer Alliance logo
Podcast / October 21, 2019
Raising awareness for the Colorectal Cancer Alliance
Episode Summary: A rebrand is more than just a visual refresh. It should also change the way your organization works internally, engages the community, and fundraises. Since rebranding the newly merged Colorectal Cancer Alliance (CCA) several years ago, t…
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Brand Strategy / November 23, 2020
Three ways to optimize your Giving Tuesday campaign
With one week to go until Giving Tuesday, nonprofit marketers are gearing up to drive millions of dollars in donations from U.S. consumers. Fundraising platform Classy reports that since 2012, “awareness of the day has increased year over year, with mor…
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Brand Strategy / September 28, 2020
Profit with purpose: three marketing trends of Q3
The summer is over, and so much has changed in our industry over the past three months. We’ve seen new trends in copywriting, skyrocketed interest in diversity and inclusion, and participated (and observed) in ongoing conversations on what “br…
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