Branding & Marketing Dot-Orgs

Whether you’re a nonprofit, an association, or an NGO, as a dot-org you are responsible for building not just a powerful brand, but a thriving community. Defining a clear mission and purpose is just the start. What comes next is harnessing the passion and energy of members, donors, and advocates in a way that will expand the reach, influence and impact of your organization. 

Raising Awareness for the Cause

When you’re constantly challenged to do more with less, it’s difficult to devote the time and resources needed for a major project like a brand refresh or a website redesign. But a distinct, consistent visual identity and fully optimized marketing strategy are crucial for reaching potential supporters and bringing them into the fold. Over the past four decades, our strategists and creative teams have partnered with countless nonprofit organizations—whose focus areas range from human health to human rights—to put the essential building blocks in place.

Multiplying Good

The Power of Service

View Case Study

Cystic Fibrosis Foundation – Trailblazer Campaign

Raising awareness for CF clinical trials

View Case Study

Cystic Fibrosis Foundation

More than a promise

View Case Study

Good Days

Speeding access to co-pay assistance

View Case Study

Colorectal Cancer Alliance

Strengthening an Alliance

View Case Study

Erase Hate Skateboard

The Matthew Shepard Foundation

View Case Study
Load More

Attracting & Engaging Members

When it comes to associations, your challenges are unique. To connect with a wide variety of constituents, your brand must be broad enough to reflect the interests of an entire industry, while also demonstrating value for individual members. We help you achieve success through research-backed strategies, authentic positioning, and an instantly recognizable visual identity—all contributing to a seamless and more meaningful member experience for your community.

American Physiological Society Logo

Breathing new life into a scientific body

View Case Study
alliance for automotive innovation

Transforming personal mobility

View Case Study

Rural America deserves our best

View Case Study
Load More

You'll Be in Good Company

Our Latest Insights

Brand Strategy / July 1, 2020
The Biggest Nonprofit Marketing Trends of Q2
So much has happened in the nonprofit world over the past three months. We’ve seen a focus on COVID-19 relief, innovative online fundraising, and drastic changes in social media consumption as the effort to fight racism and injustice across the w…
Read More
person walking in office next to a conference room
Brand Identity / June 17, 2019
Interiors: understanding both function & intention
Before we recommend any office interior branding opportunity, we agree on a desired tone, determine where the client is in their design and build process, and identify places where that brand can live organically. It may be as simple as how and where the …
Read More
Colorectal Cancer Alliance logo
Podcast / October 21, 2019
Raising awareness for the Colorectal Cancer Alliance
Episode Summary: A rebrand is more than just a visual refresh. It should also change the way your organization works internally, engages the community, and fundraises. Since rebranding the newly merged Colorectal Cancer Alliance (CCA) several years ago, t…
Read More