Branding & Marketing Dot-Orgs

Whether you’re a nonprofit, an association, or an NGO, as a dot-org you are responsible for building not just a powerful brand, but a thriving community. Defining a clear mission and purpose is just the start. What comes next is harnessing the passion and energy of members, donors, and advocates in a way that will expand the reach, influence and impact of your organization. 

Raising Awareness for the Cause

When you’re constantly challenged to do more with less, it’s difficult to devote the time and resources needed for a major project like a brand refresh or a website redesign. But a distinct, consistent visual identity and fully optimized marketing strategy are crucial for reaching potential supporters and bringing them into the fold. Over the past four decades, our strategists and creative teams have partnered with countless nonprofit organizations—whose focus areas range from human health to human rights—to put the essential building blocks in place.

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Multiplying Good

The Power of Service

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Colorectal Cancer Alliance

Strengthening an Alliance

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Cystic Fibrosis Foundation – Trailblazer Campaign

Raising awareness for CF clinical trials

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Cystic Fibrosis Foundation

More than a promise

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Good Days

Speeding access to co-pay assistance

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Erase Hate Skateboard

The Matthew Shepard Foundation

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Attracting & Engaging Members

When it comes to associations, your challenges are unique. To connect with a wide variety of constituents, your brand must be broad enough to reflect the interests of an entire industry, while also demonstrating value for individual members. We help you achieve success through research-backed strategies, authentic positioning, and an instantly recognizable visual identity—all contributing to a seamless and more meaningful member experience for your community.

American Physiological Society Logo

Breathing new life into a scientific body

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alliance for automotive innovation

Transforming personal mobility

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National Grocers Association

At the heart of the community

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You'll Be in Good Company

Our Latest Insights

Rethinking your donor engagement strategy? Start here.
As summer comes to a close, we’ve rounded up the hottest nonprofit sector stories, data, and trends to help take your fall fundraising efforts to new heights. 1. Not just for retail: The surge in BNPL can make giving more accessible Square’s recent $2…
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making an online donation The digital donor: Trends in fundraising behind the screen
2021 was the year of adjusting for nonprofits as the world trudged through the second year of the pandemic. Fundraising efforts continued to lean heavily on virtual events and peer-to-peer campaigns, but they also leveraged innovative and out-of-the-box t…
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Colorectal Cancer Alliance logo Raising awareness for the Colorectal Cancer Alliance
Episode Summary: A rebrand is more than just a visual refresh. It should also change the way your organization works internally, engages the community, and fundraises. Since rebranding the newly merged Colorectal Cancer Alliance (CCA) several years ago, t…
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