When you’re constantly challenged to do more with less, it’s difficult to devote the time and resources needed for a major project like a brand refresh or a website redesign. But a distinct, consistent visual identity and fully optimized marketing strategy are crucial for reaching potential supporters and bringing them into the fold. Over the past four decades, our strategists and creative teams have partnered with countless nonprofit organizations—whose focus areas range from human health to human rights—to put the essential building blocks in place.