Bringing the future into focus, together

Our experts know the M&A drill: time is compressed, business leaders are tense, financial stakes are high, political sensitivities abound, and everyone has an opinion that matters. Yet, defining your brand can’t be shortchanged. This is when you need focus and objectivity. Grafik delivers both by gathering perceptions from all business units, addressing concerns head-on, and exploring all the options to ensure your business is positioned for continued growth and evolution.

While integration and alignment are always top priorities after a merger or acquisition, often little attention is given to uncovering the most deeply held beliefs and motives of each organization. At the heart of our research, strategy and design process is a meaningful evaluation of the common themes and shared values that will unite you. And as evidenced by the success stories below, it’s an approach designed to ensure your new brand appeals to internal and external audiences, fosters positive market perceptions, and delivers bottom-line performance.