Naming
What’s in a name?
The right brand name can mean the difference between phenomenal and forgettable. It can underscore your uniqueness, point to your value, or amplify your mission. Fortunately, our approach to naming ensures you get to the option that gets the attention (and the respect) that your business deserves.
Getting to the right one
We’ve been in the naming business for decades. It’s not an easy job, but we have gotten really good at it. Starting with a brief, we do all the necessary research to determine the appropriate categories for name generation, and then work closely with trademark attorneys to vet the options that tick the right boxes: Unique. Memorable. Ownable.
The result is a short list of contenders and rationale for each. We work with you at every step of the process to make sure the name you land on will serve you well for the life of your brand.
What does the name convey?
The best options are sticky. They help express the value, the uniqueness, or the intention of a brand.
Will it inspire audiences?
The best brand names deliver on a promise, or give people something they didn’t know they needed.
Can it keep up with you?
Consider where you want your company, or product, to go. Optimally, your name should grow with you.
Is the name truly unique?
Listen to the IP attorney. Confusion between you and a well-established brand may be purely coincidental, but it will cost you.