Reinventing primary care for Philly-area seniors 

Patina provides a new way to deliver care: dedicated teams combine digital appointments (video, phone and chat via a mobile app and website) with in-home visits and coordinate labs and specialists. Serving only people 65 and older with Medicare Advantage (MA) plans, and at no additional cost, they are an option in MA’s list of Primary Care Physicians.

New to the Philly market, the startup came to Grafik with a brand and site already established, along with months of awareness building prior to Medicare Open Enrollment. However, they were falling far short of engagement goals. No wonder—it was easy to be lumped in with the torrent of Medicare plan ads in the market at the same time.