Brand Research
Mining for gold
Getting to those precious little nuggets of information is a whole lot easier when you know where to dig. At Grafik, our senior strategists are sharply focused on asking the right questions of the right people, gathering perspectives and developing insights that shape the final brand strategy.
Insights that inspire distinction
Through one-on-one interviews and moderated group sessions, Grafik identifies common themes, opportunities and challenges for your brand. Then, to quantify the qualitative, online surveys neatly validate early findings or show us that many firmly held opinions are simply outliers, leading us to fresh insights that come from volume.
We scour social media and industry reporting, too, and listen closely to what your competitors are saying. And then we bring all of this together in a findings deck that delivers the unvarnished truths about your business and your brand.
primary research
Our team of experienced strategists rely on one-on-one interviews, roundtables, and surveys to fuel new insights.
SECONDARY RESEARCH
Beyond the data we gather across internal and external audiences, our team reviews industry trends and considers social media behaviors.
COMPETITIVE REVIEW
With an objective review of your foremost competitors — what they say and how they say it — we identify opportunities to own the market.
Digging deeper
To get a well-rounded picture of your brand, you need differing forms of intel from a variety of perspectives. Below are some of the resources we use for our deep dives.
