Industry Focus: Technology

Cracking the code to your customer’s heart

When your products and services are complex and evolving at a rapid clip, it’s not easy to hone in on a single, unifying brand message and identity that encapsulates all your company offers. But a distinct, clearly defined brand strategy is the foundation needed to set you apart from the competition, drive loyalty amongst internal and external stakeholders, and even help inform your product roadmap moving forward. Whether you’re taking a sidestep or a giant leap, Grafik will guide you through a time-tested process that considers the implications, opportunities, and potential challenges ahead. 

Our process starts with research. We interview people at your firm. We interview customers, wannabe customers and former customers—satisfied and otherwise. We dig deep into your competitors and draw insights from analytics. All with an eye to revealing insights that can only come from objectivity. The strategic output of this process is not only a shift in the way your organization looks and sounds, but a winning road map to marketing your best prospects.

For more insight into our approach, browse some of our recent rebranding and marketing projects for technology industry clients below.

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HII

Mission Ready. All Domain.

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Alion

"Many Moves Ahead"

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Vantage

Ready is state-of-the-art, smartly applied

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Acentra Health

Accelerating better outcomes

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Capella Space

Branding a tech startup

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POLITICO PRO

Fast. Focused. Exact.

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Carfax

Expanding beyond the category

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IAP

Unwavering commitment

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Neustar

Real-time insights

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Movella

Moving humanity forward

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Intelsat

"Imagine Here"

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GTreasury

Integrating Two Powerful Tech Brands

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You'll Be in Good Company

We’ve helped technology companies of all shapes and sizes refresh their brands, enter new markets, and build marketing programs that engage and convert target audiences across every channel.

Our Latest Insights

Our ideas and expertise help you transform every touchpoint into a highly memorable branded experience, creating powerful triggers that tempt prospects to lean in and learn more. 

Surfacing brand value as aerospace and defense tech mergers soar
The past year, things have been booming on the mergers and acquisitions front for the Defense Tech industry. According to the Raymond James Defense and Government Services Market Intel Report, the first three quarters of 2022 resulted in almost 300 M&…
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Brand identity: The unexpected prescription for healthtech success
This week provided a unique blend of insights and revelations as I had the privilege of attending two enlightening healthcare and technology events in Philadelphia: the PACT Foundation Breakfast surrounding “Women in Motion: Dynamic Changemakers in Heal…
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INBOUND 2023: The brave new world of the AI boom
Earlier this fall, several members of the Grafik marketing team attended INBOUND, a cutting-edge marketing and technology conference hosted by Hubspot. The event was jam-packed with insights, innovation, and inspiration, with two dominant topics that, at …
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