Industry Focus: Technology

Cracking the code to your customer's heart

When your products and services are complex and evolving at a rapid clip, it’s not easy to hone in on a single, unifying brand message and identity that encapsulates all your company offers. But a distinct, clearly defined brand strategy is the foundation needed to set you apart from the competition, drive loyalty amongst internal and external stakeholders, and even help inform your product roadmap moving forward. Whether you’re taking a sidestep or a giant leap, Grafik will guide you through a time-tested process that considers the implications, opportunities, and potential challenges ahead. 

Our process starts with research. We interview people at your firm. We interview customers, wannabe customers and former customers—satisfied and otherwise. We dig deep into your competitors and draw insights from analytics. All with an eye to revealing insights that can only come from objectivity. The strategic output of this process is not only a shift in the way your organization looks and sounds, but a winning road map to marketing your best prospects.

For more insight into our approach, browse some of our recent rebranding and marketing projects for technology industry clients below.


Ready is state-of-the-art, smartly applied

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Integrating Two Powerful Tech Brands

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Real-time insights

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Capella Space

Branding a tech startup

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Fast. Focused. Exact.

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Capturing the spirit of invention

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Expanding beyond the category

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Unwavering commitment

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Making stronger connections

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You. Realized.

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You'll Be in Good Company

We’ve helped technology companies of all shapes and sizes refresh their brands, enter new markets, and build marketing programs that engage and convert target audiences across every channel.

Our Latest Insights

Our ideas and expertise help you transform every touchpoint into a highly memorable branded experience, creating powerful triggers that tempt prospects to lean in and learn more. 

user feedback
Brand Strategy / April 29, 2020
How to use customer feedback to ensure great CX
What is customer experience, anyway? Customer experience (CX) in its most basic form, is how you make your customers feel. It revolves around the perceptions and relationships between your customers and your brand. And it is worth investing in. A 2019 Wal…
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Brand Identity / December 19, 2019
The explainer video, explained
If you’re looking for an easily digestible way to communicate what your company does, consider producing an explainer video. Instead of trying to describe your company’s process or services with plain text, an explainer video uses animated visuals and…
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Buyer journey thumbnail design
Brand Strategy / March 21, 2018
How a smart buyer’s journey guides website personalization
In a previous blog, I mentioned website personalization as a key to engaging audiences and improving mobile experiences. What, precisely, is website personalization, and how can it help your business? Rather than following a broad one-size-fits-all approa…
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