Industry Focus: Aerospace & Defense Technology

Taking off in the Defense Tech Space

Success in the defense tech and aerospace industry can come down to fractions of an inch—and that same small change can impact billions of dollars as well as national security. With such high stakes and large investments on the line, leading brands must cut through a sea of similarity and prove they understand that aerospace innovation looks different in the modern age. And unlike crowded industries, there are relatively fewer B2G companies vying for valuable market share, with mergers and acquisitions acting as a major driver of change. Among such fierce competition, a bold, forward-looking brand and a surgical marketing strategy is essential.

Throughout our 40+ years, we have worked with numerous defense technology companies to define their “why,” enter new markets, capture attention, and secure contracts with meaningful, confident, and memorable communication strategies. Whether your goal is to grow brand awareness and reputation in key geographic markets, become an employer of choice for world-leading talent, or engage key decision makers at high-profile industry events, we can help your company extend a unified and powerful voice.


"Many Moves Ahead"

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"Imagine Here"

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Unwavering commitment

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Mission Ready. All Domain.

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U.S. Naval Research Laboratory

Attracting the brightest minds

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Capella Space

Branding a tech startup

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You'll Be in Good Company

Successfully supporting the defense tech industry requires understanding the needs of both storied brands and cutting-edge upstarts. Grafik has experience in reaffirming veteran brands as well as helping new names make a splash. And when it comes to mergers, we serve as a bridge between the two, crafting and executing go-to-market plans that showcase the subtle differentiators and real-world applications of client technology across government, military and commercial sectors.

Our Latest Insights

Our ideas and expertise help you transform every touchpoint into a highly memorable branded experience, creating powerful triggers that tempt prospects to lean in and learn more. 

Surfacing brand value as aerospace and defense tech mergers soar
The past year, things have been booming on the mergers and acquisitions front for the Defense Tech industry. According to the Raymond James Defense and Government Services Market Intel Report, the first three quarters of 2022 resulted in almost 300 M&…
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Top considerations for your 2023 marketing strategy
The past year saw marketing spending return to near pre-pandemic levels as consumers regained confidence. But the landscape remains complex, ever-changing, and competitive. So, what can help you rise above the noise? Here are three considerations to inclu…
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The indispensable EVP
The arrival of the COVID-19 pandemic in early 2020 changed our working lives in an immediate, visceral way. Offices went vacant, plants slowly dying and forgotten lunches decaying in fridges. Employees adopted an entirely new style of work-appropriate clo…
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