Defining a brand from the ground up
Highly esteemed by fellow developers, local civic leaders, and more than 4,000 homeowners, EYA has always been a successful company. But when its leadership came to Grafik, our strategists suggested a major shift in the way EYA was doing business. Rather than marketing each property individually, we believed the key to success in the long term was a powerful overarching brand.
Our research led us to recommend a new brand architecture that would allow every neighborhood to retain its individuality while delivering on a consistent brand promise. EYA would offer homebuyers more than just a new home—it would offer a one-of-a-kind lifestyle.