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What B2B Marketing Leaders Really Want in 2024
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Brand Strategy

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Key Takeaways from NVTC’s Government Contracting Talent Acquisition and Engagement Panel
Just like the commercial tech industry, attracting and retaining top talent for government contracting (GovCon) is a necessity for sustainable growth, not to mention, innovation when it comes to national defense. This was the focus…
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Brand therapy: Uncover and unleash your brand archetype
Is your brand having an identity crisis? You’re not alone. B2B brands often find themselves struggling to stand out in a crowded market. And while there may be plenty of short term fixes, the best…
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Can a branding agency even guide the M&A process?
Mergers and acquisitions present companies with complex challenges that require more than just strategic decisions—they demand collaborative problem-solving to ensure success. A branding agency can play a crucial role in guiding this process, providing both…
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Stratfest 2024: Building a Lingua Franca for Creativity and Business
At this year’s Stratfest, curated by the national advertising agency industry association 4A’s, the overarching theme was “Lingua Franca” — a powerful metaphor for a shared language that connects diverse stakeholders in marketing, advertising, and…
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Design

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Building a better B2B website: Overcoming common challenges
Understanding your audiences: The foundation of website success Every successful website starts with a sound strategic plan focused on understanding your audience. At Grafik, we emphasize developing detailed website personas and mapping out user journeys…
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The crucial role of user experience (UX) in B2B marketing
In the fast-paced digital world, it’s a battleground for the attention of potential clients. Among the competition, one key factor arises as a driver of success: User Experience (UX). It’s importance in B2B marketing can’t…
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Why website accessibility should be part of your DE&I agenda
In the previous segment of our Web Accessibility Standards series, we delved into the significance of website accessibility and its profound impact on user experience. In this installment, we’ll dig deeper and explore a set…
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The AI invasion: Keep calm and create on
If you’re as chronically online as I am, you couldn’t open a social app in December without seeing artificial intelligence portraits of your friends and peers. Many of the portraits come from the app Lensa,…
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Marketing

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Stratfest 2024: Building a Lingua Franca for Creativity and Business
At this year’s Stratfest, curated by the national advertising agency industry association 4A’s, the overarching theme was “Lingua Franca” — a powerful metaphor for a shared language that connects diverse stakeholders in marketing, advertising, and…
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Breaking through the noise: How B2B brands stand out on social media
I’ve said it before and I’m saying it again: In the crowded world of B2B marketing, where everyone is vying for attention, standing out isn’t just a luxury—it’s a necessity. Today’s B2B brands face immense…
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Advertising during the Olympic Games: B2B companies take bigger swings
The 2024 Olympic Games have come to a close and while the number of group chats or workplace Slack channels nationwide having fervent discussions about Katie Ledecky and Simone Biles are finally beginning to peter…
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How will the 2024 election impact B2B advertising costs?
Mark your calendars for November 5. The 2024 general election is not just a pivotal moment in politics; it’s also a significant event that impacts various aspects of the economy, including advertising costs for businesses.…
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Culture & Events

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Beyond the revolving door: Crafting a culture where employees thrive
Every company has at one time, or another, faced the inevitable turnover of employees. This change sends waves through our teams, our processes and even our client relationships. Over our 45-year history, Grafik has not…
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Juneteenth 2021
Grafik will be closed Friday, June 18 in observance of Juneteenth. During this annual commemoration of the end of slavery in the United States, we are encouraging staff to learn, celebrate and reflect upon how…
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Inclusive design considerations
At Grafik we have always been committed to having inclusive representation in our creative. But after witnessing the horrific murders of Black men and women at the hands of police and the subsequent Black Lives…
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The art of the socially distanced sales center
Episode Summary: Despite soaring numbers associated with COVID19, the future of real estate is looking bright. I know what you’re thinking. Given the nature of COVID, how could real estate be doing so well?  The…
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