Strategy driven by rocket science
Capella Space is creating a better world through the timely observation of our planet. Led by some of the most brilliant young minds in the space industry, Capella had been carefully considering every facet of their newly designed satellites and running countless tests to ensure their successful launch and deployment. But the startup hadn’t stopped to think about who they were, what they were enabling, and how they were shaking up the market.
After extensive interviews with Capella leadership, VCs, customers and partners, and competitive positioning exercises, we realized that the story is not in space, but the effect on Earth. This angle allowed Grafik to articulate “a new perspective” for the startup. We developed a new brand and messaging strategy to introduce prospective customers to the myriad commercial, and affordable, uses of space-based technology.