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Three ways to optimize your Giving Tuesday campaign
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Brand Strategy

Three ways to optimize your Giving Tuesday campaign

With one week to go until Giving Tuesday, nonprofit marketers are gearing up to drive millions of dollars in donations from U.S. consumers. Fundraising platform Classy reports that since 2012, “awareness of the day has…

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Are you rebrand ready?

There are many different reasons to consider a rebrand. The most common involve a shift in operational conditions such as a recent merger, acquisition, product launch, or entry into a new market. But a rebrand…

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Profit with purpose: three marketing trends of Q3

The summer is over, and so much has changed in our industry over the past three months. We’ve seen new trends in copywriting, skyrocketed interest in diversity and inclusion, and participated (and observed) in ongoing…

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A checklist for optimizing real estate Facebook Business profiles

If you’re a real estate marketer trying to promote  awareness of apartments or homes, a Facebook Business Profile is a must have. It’s just as important as your website, and often acts as the first…

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The biggest nonprofit marketing trends of Q2

So much has happened in the nonprofit world over the past three months. We’ve seen a focus on COVID-19 relief, innovative online fundraising, and drastic changes in social media consumption as the effort to fight racism and injustice…

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user feedback
How to use customer feedback to ensure great CX

What is customer experience, anyway? Customer experience (CX) in its most basic form, is how you make your customers feel. It revolves around the perceptions and relationships between your customers and your brand. And it…

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Anchorman

On March 24th, Adweek reported that “ABC World News Tonight with David Muir and NBC Nightly News with Lester Holt were the two-most-watched programs on all of television last week.” They went on to say,…

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3 trends that impacted nonprofits in Q1

Grafik’s extensive work with different dot-org clients gives us a unique perspective on how branding and marketing can help build thriving member and donor communities. In an effort to expand the ongoing conversations and research…

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