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Social media engagement made easy with Instagram stories
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Brand Strategy

Social media engagement made easy with Instagram stories

To the casual (or even power) user, Instagram is fun.…

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Does this content bring you joy? The KonMari Method to content strategy

In, “The Life Changing Magic Of Tidying Up,” organizational consultant…

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Trust your gut: “Dilly Dilly!”

Super Bowl commercial water cooler talk is the natural order…

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How a smart buyer’s journey guides website personalization

In a previous blog, I mentioned website personalization as a…

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Grafik and Merritt Clubs recognized with 2018 REBRAND 100® Global Distinction Award

Grafik, a Washington, DC metro area-based branding and digital marketing…

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Channels change. Your brand voice shouldn’t.

We live in an age where technology has transformed the…

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Data is Powerful. Use it Wisely

Last Spring, I praised Spotify for their witty, data-driven billboard…

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In the age of social media, when brands are searching for ever more meaningful ways to reach their audiences, the hand-painted mural has proven (once again) to be both transformative and a captivating social media magnet.
The resurgence of hand-painted mural advertising

I love large-format wall advertising. I love towns and cities…

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