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How Nike made the most of its brand collaboration with Netflix
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Brand Strategy

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Pinterest & Snapchat shift to a more authentic social media experience

Social media platforms can feel like a dime-a-dozen these days: between Facebook, Instagram, Youtube, Tumblr, Tik Tok, Twitter, Linkedin, WeChat, WhatsApp and many more, studies show that 77% of internet users worldwide use a social…

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Nike Stranger Things Shoes
How Nike made the most of its brand collaboration with Netflix

Sadly, fireworks weren’t on my mind this past Independence Day. The only thing I cared about was the premiere of Stranger Things season three, which was released the same day. Aside from my genuine love…

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Candy Pride Rainbow Heart
Three brands that show Pride year round

June has come and gone, and so has Pride Month–the annual month-long celebration of LGBTQ+ representation and the anniversary of the historic Stonewall Uprising in New York City. This year we saw more brands than…

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girl in a pit of colorful styrofoam shapes
Three mental health awareness campaigns that hit the mark in May

Here’s a scary statistic: studies show that 1 in 5 Americans suffer from mental illness each year. That’s 43.8 million people in the US alone. Yet, we’re still living in a society that stigmatizes the…

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Key in door
Improving CX: The future of real estate marketing

At this year’s International Builders’ Show (IBS) in Las Vegas, there was one theme we saw popping up constantly, whether the breakout session was focused on business, marketing or technology: Customer Experience (CX). As a…

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View of Washington DC
Place branding opportunity zones

The foundation for a national revitalization boom was laid in 2017. That’s when the Investing In Opportunity Act was passed and developers began to laser focus on some of the country’s most economically distressed communities.…

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Do you care about corporate social responsibility? Prove it.

In a recent Nielsen study, 66% of respondents were willing to pay more for products and services from companies committed to positive social and environmental impact. As consumers, shareholders, and employees increasingly demand Corporate Social…

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Agency Forecast: 2019 branding & marketing trends

It was another year of rapid change in our industry. At times, it felt like we were taking one step forward, and two steps back: racing to adopt exciting new technology like machine learning and…

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