Johnny Vitorovich, Creative Director, discussing strategy with a Grafik colleague

Branding

Why settle for ordinary?

Your business is one-of-a-kind, and you know it. But is that obvious to everyone else? At Grafik, our strategists steer you away from all those well-worn paths that lead to oblivion and show you how to blaze new trails marked with unexpected ideas and new possibilities.

Hal Swetnam, SVP Chief Creative Strategist, conversing with a fellow Grafik colleague

Naming

The right name can drive interest, set expectations, and even underscore your vision. Working closely with your team, Grafik strategists guide you through the maze of name generation, trademarking, and URL considerations to get to the most brilliant and enviable options.

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Holding company strategy display

Brand Positioning

Whether you’re responding to shifting market expectations, preparing for a merger, or shifting your business out of start-up mode, we can help you pinpoint your optimal—and distinct—value proposition. Through an approach that includes primary research initiatives, audience definition, competitive positioning and thoughtful brand architecture, Grafik lays the foundation for greater awareness and accelerated growth. 

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Mantras of different clients

Brand Messaging

It’s not just what you say, it’s how you say it. That’s why Grafik’s strategists and content developers are so incredibly vital in pinpointing the most effective way to communicate your value distinctly, credibly and authentically. We develop ownable brand language, as well as audience-specific messaging that guides your sales and marketing efforts. And we create powerful rallying cries that unite teams and drive engagement. 

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branded office interiors

Brand Identity

Visual design is an art form we’ve practiced at an astonishingly high level from day one of our existence. Our full-blown approach to brand identity creates a cohesive and distinct look and feel across every touchpoint, from your logo and website homepage to your office interiors.

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What it's like to work with us

Digging deeper

To get a well-rounded picture of a brand, you need differing forms of intel from a variety of perspectives. Below are some of the resources we use for our deep dives.