Johnny Vitorovich, Creative Director, discussing strategy with a Grafik colleague


What makes you so special?

We deliver brand strategies you can grow on, create complete brand identities that thrive in an omnichannel world, and set the tone for ongoing and compelling customer engagements.

Holding company strategy display

Brand Positioning

From repositioning in response to shifting consumer expectations to preparing your company for a merger or acquisition, our strategic approach helps pinpoint your optimal—and distinct—value proposition. Research, audience definition, competitive positioning and a new brand architecture all provide a fresh perspective that will position your organization for growth.

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Mantras of different clients

Brand Messaging

How you speak about your brand, your industry and your customers is as much a part of your identity as your logo. Through naming, mantra development and audience-specific messaging, we help you articulate exactly why you do what you do, why people want to work for you, and why customers value what you offer.

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Brand identity created for IAP by the top digital marketing firm in Washington DC.

Brand Identity

Visual design is an art form we’ve practiced at an astonishingly high level from day one of our existence. Our full-blown approach to brand identity creates a cohesive and distinct look and feel across every touchpoint, from your logo and website homepage to your physical storefront and office interiors.

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Digging deeper

To get a well-rounded picture of a brand, you need differing forms of intel from a variety of perspectives. Below are some of the resources we use for our deep dives.