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Leadership in a Crisis: How Small Businesses Can Weather a Storm
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Brand Strategy

A Checklist for Optimizing Real Estate Facebook Business Profiles
If you’re a real estate marketer trying to promote  awareness of apartments or homes, a Facebook Business Profile is a must have. It’s just as important as your website, and often acts as the first…
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The Biggest Nonprofit Marketing Trends of Q2
So much has happened in the nonprofit world over the past three months. We’ve seen a focus on COVID-19 relief, innovative online fundraising, and drastic changes in social media consumption as the effort to fight racism and injustice…
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user feedback
How to use customer feedback to ensure great CX
What is customer experience, anyway? Customer experience (CX) in its most basic form, is how you make your customers feel. It revolves around the perceptions and relationships between your customers and your brand. And it…
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Anchorman
On March 24th, Adweek reported that “ABC World News Tonight with David Muir and NBC Nightly News with Lester Holt were the two-most-watched programs on all of television last week.” They went on to say,…
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Brand Identity

The explainer video, explained
If you’re looking for an easily digestible way to communicate what your company does, consider producing an explainer video. Instead of trying to describe your company’s process or services with plain text, an explainer video…
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Mindfulness in the creative process
According to Thomas Edison, genius is 1% inspiration and 99% perspiration. But finding that 1% can be challenging. As a creative, I’ve always been perplexed by the way “ah-ha” moments manifest themselves without warning. But…
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person walking in office next to a conference room
Interiors: understanding both function & intention
Before we recommend any office interior branding opportunity, we agree on a desired tone, determine where the client is in their design and build process, and identify places where that brand can live organically. It…
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White coffee cup next to a plant and black pen on a white table
Weekly Lightning Chat: Ancestry.com, walls of trash, & Xbox
Each week, we convene for a caffeine-fueled “Lightning Chat” about the past week’s hottest news. Through cross-functional input and debate from different teams – designers, developers, strategists and anyone else that’s in the trenches on…
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Technology

code on screen
Are You Meeting Web Accessibility Standards for 2020?
Part 1: What is website accessibility? Did you know that a staggering 12+% of the US population has a disability? When you consider that many marketers are striving to increase visitor traffic by mere percentage…
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Google makes the rules. Here are the top 3 for 2020.
2019 was a big year for Google search. Google set into place multiple updates cementing its transformation from a mere search engine to a content curator for the modern user. Powering this shift is Google’s…
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Counting down the clock to CCPA
The California Consumer Privacy Act (CCPA) is a new consumer protection law set to take effect January 1, 2020, with enforcement beginning July 1, 2020. This legislation loosely follows Europe’s General Data Protection Regulation (GDPR)…
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The early adopter catches the competitive advantage
Think back on some of the most impactful digital marketing technology to hit the mainstream over the past two decades. Search engines. Customer relationship management tools. Twitter. Were you one of the first to join…
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Culture & Events

The Smallest Decisions
Considering the stresses of the pandemic, sheltering in place, a reckoning of racial injustice and everything that comes with these unprecedented events, it feels more than a little good to hear some positive news. Last…
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Inspiring New Possibilities
What happened in Minneapolis, and its aftershocks, have had a profound impact on our world, and me personally as CEO of Grafik. As I watched what was happening all around us, I struggled initially: not…
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rebrand 100 logo
Grafik Recognized Among 2020 REBRAND 100® Global Award Winners
Grafik is pleased to announce that it has been honored among the world’s most effective transformations in the 2020 REBRAND 100® Global Awards. This highest recognition for excellence in brand change underscores the impact for…
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Launching The Alliance For Automotive Innovation
The combination of the nation’s two largest auto industry associations, Global Automakers and The Alliance of Automobile Manufacturers, has resulted in the new Alliance for Automotive Innovation. Branding and marketing agency Grafik was chosen to…
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Podcast

Leadership in a Crisis: How Small Businesses Can Weather a Storm
Episode Summary: Being a strong leader means knowing how to weather a storm. Take a listen to our most recent podcast with Grafik’s founder Judy Kirpich and our CEO Lance Wain, as they discuss unique…
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The first month of brand responses to COVID-19
Episode Summary: As the Coronavirus has disrupted our daily lives, we’ve been keeping tabs on how this global pandemic has affected businesses big and small. Take a listen for some of our favorite brand responses…
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What it means to be a D.C. brand
Episode Summary: On November 20th, 2019, we had the pleasure of joining local marketing leaders representing 250+ brands to share fresh ideas on topics and trends emerging in the marketing industry at IC Summit’s D.C.…
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Should all websites be accessible?
Episode Summary: The Americans with Disabilities Act, known as the ADA, was signed into law in 1990 by George H.W. Bush, protecting the rights of the disabled and the impaired. But since then, businesses have…
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