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Featured Post
Pinterest & Snapchat shift to a more authentic social media experience
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Brand Strategy

Yellow wall being painted over with pink
Branding & Marketing: When to use an agency vs. DIY
Every marketing team has its strengths and weaknesses. Maybe yours has demand generation down to a science, but struggles to maintain brand consistency. Or perhaps you have brilliant ideas about how to drive brand awareness,…
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illustration of phone in hand.
Pinterest & Snapchat shift to a more authentic social media experience
Social media platforms can feel like a dime-a-dozen these days: between Facebook, Instagram, Youtube, Tumblr, Tik Tok, Twitter, Linkedin, WeChat, WhatsApp and many more, studies show that 77% of internet users worldwide use a social…
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Nike Stranger Things Shoes
How Nike made the most of its brand collaboration with Netflix
Sadly, fireworks weren’t on my mind this past Independence Day. The only thing I cared about was the premiere of Stranger Things season three, which was released the same day. Aside from my genuine love…
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Rainbow heart made from candy
Three brands that show Pride year round
June has come and gone, and so has Pride Month–the annual month-long celebration of LGBTQ+ representation and the anniversary of the historic Stonewall Uprising in New York City. This year we saw more brands than…
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Brand Identity

person walking in office next to a conference room
Interiors: understanding both function & intention
Before we recommend any office interior branding opportunity, we agree on a desired tone, determine where the client is in their design and build process, and identify places where that brand can live organically. It…
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White coffee cup next to a plant and black pen on a white table
Weekly Lightning Chat: Ancestry.com, walls of trash, & Xbox
Each week, we convene for a caffeine-fueled “Lightning Chat” about the past week’s hottest news. Through cross-functional input and debate from different teams – designers, developers, strategists and anyone else that’s in the trenches on…
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Orange Coke Billboard
Sentiment Analysis: The world may not want an Orange Vanilla Coke
Mission accomplished Coca-Cola. Every American basketball fan is now definitely aware of your new Orange Vanilla flavor. But whether or not they’ll buy it may be another matter entirely. As one of the most visible advertisers…
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Mastercard Logo
Weekly Lightning Chat: MasterCard’s new sonic brand identity
MasterCard recently debuted what it’s calling a sonic brand identity—a “distinct, memorable melody that will serve as a foundation for its sound across the globe,” from point-of-sale chimes to telephone hold music. The announcement (appropriately…
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Technology

Is your website designed to evolve?
The most frustrating (and also refreshing) thing about a good website is that it is never truly finished. Just as your business or organization continues to evolve over time, your digital presence should evolve to…
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Microwave Illustration in purple and blue colors
Always listening: Can you still trust your microwave?
A year and a half ago, I was sitting in a makerspace with fellow makers, late at night, absorbing what I could about IoT platforms. The leader of the meet-up had cobbled together a facial…
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Settings tab
GDPR: 4 ways to get started
On May 25th, the  General Data Protection Regulation (GDPR)  went into effect, providing European Union residents insight into how their personal information is collected, stored, and used by websites. Just being located outside the EU does not relieve your company from having to…
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My Account tab for an unsafe url
Why SSL is a marketing must
When Google updates its security protocol on June 30th, users will begin see a change to the URL bar based on whether or not their site is SSL certified on Google Chrome, the web’s most…
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Culture & Events

Folger Shake Logo, Home to the world's largest Shakespeare collection
To be or not to be?
Shakespeare plays are fun. While at first they may be hard to decipher, every time you read or see one, you’ll notice something you hadn’t before: you’ll catch intricacies, nuances, and profound observations on the…
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Picture of a Macbook iphone and notebook on a wooden desk
Weekly Lightning Chat: Virtual fashion, SXSW, & presidential hopefuls
Each week, we convene for a caffeine-fueled “Lightning Chat” about the past week’s hottest news. Through cross-functional input and debate from different teams – designers, developers, strategists and anyone else that’s in the trenches on…
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Picture of Grafik employees
This Is 40
Each time I watch Judd Apatow’s This Is 40, I like it more and more. It’s funny, and it’s true—the way we measure things changes based on where WE are in the continuum. For example,…
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Stick figure in a time machine design
Ever changing
Grafik turned 40 this year. An impressive feat. Not many small companies in our industry make it that long. There is a reason that Grafik has survived, and it goes back to what Judy Kirpich,…
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