Featured Post
To be or not to be?
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Brand Strategy

Place branding opportunity zones
The foundation for a national revitalization boom was laid in 2017. That’s when the Investing In Opportunity Act was passed and developers began to laser focus on some of the country’s most economically distressed communities.…
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Do you care about corporate social responsibility? Prove it.
In a recent Nielsen study, 66% of respondents were willing to pay more for products and services from companies committed to positive social and environmental impact. As consumers, shareholders, and employees increasingly demand Corporate Social…
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Agency Forecast: 2019 Branding & Marketing Trends
It was another year of rapid change in our industry. At times, it felt like we were taking one step forward, and two steps back: racing to adopt exciting new technology like machine learning and…
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Social media engagement made easy with Instagram Stories
To the casual (or even power) user, Instagram is fun. But for marketers building a brand, it is a powerful tool: versatile, easy to use and full of unique opportunities for increased social media engagement.…
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Brand Identity

Sentiment Analysis: The World May Not Want an Orange Vanilla Coke
Mission accomplished Coca-Cola. Every American basketball fan is now definitely aware of your new Orange Vanilla flavor. But whether or not they’ll buy it may be another matter entirely. As one of the most visible advertisers…
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Weekly Lightning Chat: MasterCard’s new sonic brand identity
MasterCard recently debuted what it’s calling a sonic brand identity—a “distinct, memorable melody that will serve as a foundation for its sound across the globe,” from point-of-sale chimes to telephone hold music. The announcement (appropriately…
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What’s so important about your brand?
A brand, most simply, is your company’s identity. More poetically, a brand is defined by where you’ve been and where you’re going. It is ever evolving, constantly under threat, and formed by every interaction. It…
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D.C. brand firm insights on typography inspiration
How typography can help a culture stay alive
Typography is a powerful thing. It can elevate a brand or it can destroy it. In some special cases, it can keep a brand alive for hundreds of years. It can be the glue that…
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Technology

Always listening: Can you still trust your microwave?
A year and a half ago, I was sitting in a makerspace with fellow makers, late at night, absorbing what I could about IoT platforms. The leader of the meet-up had cobbled together a facial…
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GDPR: 4 ways to get started
On May 25th, the  General Data Protection Regulation (GDPR)  went into effect, providing European Union residents insight into how their personal information is collected, stored, and used by websites. Just being located outside the EU does not relieve your company from having to…
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Why SSL is a marketing must
When Google updates its security protocol on June 30th, users will begin see a change to the URL bar based on whether or not their site is SSL certified on Google Chrome, the web’s most…
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Is my job robot proof?
Intriguing as it is to imagine a world where artificial intelligence is so advanced we can be fooled into believing a robot is physically and emotionally human, I know I probably won’t live long enough…
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Culture & Events

To be or not to be?
Shakespeare plays are fun. While at first they may be hard to decipher, every time you read or see one, you’ll notice something you hadn’t before: you’ll catch intricacies, nuances, and profound observations on the…
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Weekly Lightning Chat: Virtual Fashion, SXSW, & Presidential Hopefuls
Each week, we convene for a caffeine-fueled “Lightning Chat” about the past week’s hottest news. Through cross-functional input and debate from different teams – designers, developers, strategists and anyone else that’s in the trenches on…
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This Is 40
Each time I watch Judd Apatow’s This Is 40, I like it more and more. It’s funny, and it’s true—the way we measure things changes based on where WE are in the continuum. For example,…
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Ever Changing
Grafik turned 40 this year. An impressive feat. Not many small companies in our industry make it that long. There is a reason that Grafik has survived, and it goes back to what Judy Kirpich,…
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