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Profit with purpose: three marketing trends of Q3
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Brand Strategy

Are you rebrand ready?
There are many different reasons to consider a rebrand. The most common involve a shift in operational conditions such as a recent merger, acquisition, product launch, or entry into a new market. But a rebrand…
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Profit with purpose: three marketing trends of Q3
The summer is over, and so much has changed in our industry over the past three months. We’ve seen new trends in copywriting, skyrocketed interest in diversity and inclusion, and participated (and observed) in ongoing…
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A checklist for optimizing real estate Facebook Business profiles
If you’re a real estate marketer trying to promote  awareness of apartments or homes, a Facebook Business Profile is a must have. It’s just as important as your website, and often acts as the first…
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The biggest nonprofit marketing trends of Q2
So much has happened in the nonprofit world over the past three months. We’ve seen a focus on COVID-19 relief, innovative online fundraising, and drastic changes in social media consumption as the effort to fight racism and injustice…
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Brand Identity

The explainer video, explained
If you’re looking for an easily digestible way to communicate what your company does, consider producing an explainer video. Instead of trying to describe your company’s process or services with plain text, an explainer video…
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Mindfulness in the creative process
According to Thomas Edison, genius is 1% inspiration and 99% perspiration. But finding that 1% can be challenging. As a creative, I’ve always been perplexed by the way “ah-ha” moments manifest themselves without warning. But…
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Interiors: understanding both function & intention
Before we recommend any office interior branding opportunity, we agree on a desired tone, determine where the client is in their design and build process, and identify places where that brand can live organically. It…
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White coffee cup next to a plant and black pen on a white table
Weekly lightning chat: Ancestry.com, walls of trash, & Xbox
Each week, we convene for a caffeine-fueled “Lightning Chat” about the past week’s hottest news. Through cross-functional input and debate from different teams – designers, developers, strategists and anyone else that’s in the trenches on…
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Technology

Real estate marketers: it’s time to ramp up your Google Ads strategy
The coronavirus housing market has been a wild ride. In the DC metro area, more homes went under contract in June than any other June in at least the last decade. Digital marketing data from…
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code on screen
Are you meeting web accessibility standards for 2020?
Part 1: What is website accessibility? Did you know that a staggering 12+% of the US population has a disability? When you consider that many marketers are striving to increase visitor traffic by mere percentage…
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Google makes the rules. Here are the top 3 for 2020.
2019 was a big year for Google search. Google set into place multiple updates cementing its transformation from a mere search engine to a content curator for the modern user. Powering this shift is Google’s…
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Counting down the clock to CCPA
The California Consumer Privacy Act (CCPA) is a new consumer protection law set to take effect January 1, 2020, with enforcement beginning July 1, 2020. This legislation loosely follows Europe’s General Data Protection Regulation (GDPR)…
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Culture & Events

Where social media shines: disaster response and recovery
I will never forget the day of August 4th, 2020.  It was just after 11AM that I had wished one of my closest friends in Beirut a happy birthday before jumping into my third Zoom…
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The smallest decisions
Considering the stresses of the pandemic, sheltering in place, a reckoning of racial injustice and everything that comes with these unprecedented events, it feels more than a little good to hear some positive news. Last…
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Inspiring new possibilities
What happened in Minneapolis, and its aftershocks, have had a profound impact on our world, and me personally as CEO of Grafik. As I watched what was happening all around us, I struggled initially: not…
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Grafik recognized among 2020 REBRAND 100® global award winners
Grafik is pleased to announce that it has been honored among the world’s most effective transformations in the 2020 REBRAND 100® Global Awards. This highest recognition for excellence in brand change underscores the impact for…
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Podcast

Rebranding the Washington Football Team
Episode Summary: One of the most exciting local rebrands on our radar right now? The Washington Football Team, which will kick off its season this Sunday under a temporary moniker for the first time in 90…
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Leadership in a crisis: how small businesses can weather a storm
Episode Summary: Being a strong leader means knowing how to weather a storm. Take a listen to our most recent podcast with Grafik’s founder Judy Kirpich and our CEO Lance Wain, as they discuss unique…
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The first month of brand responses to COVID-19
Episode Summary: As the Coronavirus has disrupted our daily lives, we’ve been keeping tabs on how this global pandemic has affected businesses big and small. Take a listen for some of our favorite brand responses…
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What it means to be a D.C. brand
Episode Summary: On November 20th, 2019, we had the pleasure of joining local marketing leaders representing 250+ brands to share fresh ideas on topics and trends emerging in the marketing industry at IC Summit’s D.C.…
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