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Brand Strategy

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Shifting real estate markets in Philadelphia lead to new opportunities

Before the pandemic, Philadelphia was experiencing a renaissance. Young professionals, families, and artists were drawn to its diverse neighborhoods, cultural attractions, and thriving job market. However, the pandemic prompted a significant shift toward the suburbs,…

Unleashing the Power of Hyperlocal Social Media Marketing for Success

As we fully settle into the digital age, it has become easier than ever to connect with audiences all over the world. But what about the audiences right in our backyards? Enter hyperlocal social media…

Mixed-use developments: How place branding crafts next-gen communities

Mixed-use developments have revolutionized urban and suburban landscapes by seamlessly blending residential, commercial, and recreational spaces into cohesive living environments. These vibrant hubs, often likened to modern-day urban villages, offer an array of conveniences and…

Riding the wave: Digital content marketing trends in 2H2023

Break out the BENGAY ®, because the digital landscape is evolving at whiplash speed. From raw, short-form videos on TikTok to AI-driven content, there are many new opportunities to captivate audiences and stand out from the…

Brand Identity

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The indispensable EVP

The arrival of the COVID-19 pandemic in early 2020 changed our working lives in an immediate, visceral way. Offices went vacant, plants slowly dying and forgotten lunches decaying in fridges. Employees adopted an entirely new…

How the current social climate is impacting color trends in design

As designers, we are taught that our color recommendations and choices influence our client audiences, their interactions with interfaces, how brands resonate with individuals, stand out from their competitors, and more. Color consulting is a…

Inclusive design considerations

At Grafik we have always been committed to having inclusive representation in our creative. But after witnessing the horrific murders of Black men and women at the hands of police and the subsequent Black Lives…

The explainer video, explained

If you’re looking for an easily digestible way to communicate what your company does, consider producing an explainer video. Instead of trying to describe your company’s process or services with plain text, an explainer video…

Technology

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How brands are using AI and more to deck out social feeds for the holidays

As the holiday season approaches, businesses are gearing up for one of the biggest online shopping events of the year—Cyber Monday. With consumers increasingly turning to the digital realm for their holiday purchases, social media…

INBOUND 2023: The brave new world of the AI boom

Earlier this fall, several members of the Grafik marketing team attended INBOUND, a cutting-edge marketing and technology conference hosted by Hubspot. The event was jam-packed with insights, innovation, and inspiration, with two dominant topics that,…

Why website accessibility should be part of your DE&I agenda

In the previous segment of our Web Accessibility Standards series, we delved into the significance of website accessibility and its profound impact on user experience. In this installment, we’ll dig deeper and explore a set…

Humans vs. AI: Four contests reveal key traits AI can’t copy

The question of “man versus machine” has fascinated people for centuries. Many works of literature across cultures and history involve competition between humans and gadgets, from folk tales such as John Henry to movies such…

Culture & Events

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Beyond the revolving door: Crafting a culture where employees thrive

Every company has at one time, or another, faced the inevitable turnover of employees. This change sends waves through our teams, our processes and even our client relationships. Over our 45-year history, Grafik has not…

illustration image

Juneteenth 2021

Grafik will be closed Friday, June 18 in observance of Juneteenth. During this annual commemoration of the end of slavery in the United States, we are encouraging staff to learn, celebrate and reflect upon how…

grafik and 2120 logos

For starters, no, that’s not a typo in the headline—but I’ll get to that in a moment. I’ve traditionally used the holidays to decompress from work and reflect back on the previous year. But this…

Grafik Awarded New Expanded Contract with U.S. Census Bureau

Grafik is pleased to announce that we have been awarded a new expanded contract, extending our 15-year engagement with the U.S. Census Bureau. Since 2006, Grafik has led research, strategy, planning and campaign development to…

Podcast

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The art of the socially distanced sales center

Episode Summary: Despite soaring numbers associated with COVID19, the future of real estate is looking bright. I know what you’re thinking. Given the nature of COVID, how could real estate be doing so well? The…

HubSpot’s Director of Sales on “Reading the Room” Amidst a Pandemic

Episode Summary: HubSpot was founded in 2005 with zero customers. Today, over 65,000 businesses in more than 100+ countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. …

Rebranding the Washington Football Team

Episode Summary: One of the most exciting local rebrands on our radar right now? The Washington Football Team, which will kick off its season this Sunday under a temporary moniker for the first time in 90…

Leadership in a crisis: how small businesses can weather a storm

Episode Summary: Being a strong leader means knowing how to weather a storm. Take a listen to our most recent podcast with Grafik’s founder Judy Kirpich and our CEO Lance Wain, as they discuss unique…