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Inclusive design considerations
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Brand Strategy

Three ways to optimize your holiday giving campaign
With one week to go until Giving Tuesday, nonprofit marketers are gearing up to drive millions of dollars in donations from U.S. consumers. Fundraising platform Classy reports that since 2012, “awareness of the day has…
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Are you rebrand ready?
There are many different reasons to consider a rebrand. The most common involve a shift in operational conditions such as a recent merger, acquisition, product launch, or entry into a new market. But a rebrand…
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Profit with purpose: three marketing trends of Q3
The summer is over, and so much has changed in our industry over the past three months. We’ve seen new trends in copywriting, skyrocketed interest in diversity and inclusion, and participated (and observed) in ongoing…
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A checklist for optimizing real estate Facebook Business profiles
If you’re a real estate marketer trying to promote  awareness of apartments or homes, a Facebook Business Profile is a must have. It’s just as important as your website, and often acts as the first…
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Brand Identity

Inclusive design considerations
At Grafik we have always been committed to having inclusive representation in our creative. But after witnessing the horrific murders of Black men and women at the hands of police and the subsequent Black Lives…
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The explainer video, explained
If you’re looking for an easily digestible way to communicate what your company does, consider producing an explainer video. Instead of trying to describe your company’s process or services with plain text, an explainer video…
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Mindfulness in the creative process
According to Thomas Edison, genius is 1% inspiration and 99% perspiration. But finding that 1% can be challenging. As a creative, I’ve always been perplexed by the way “ah-ha” moments manifest themselves without warning. But…
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person walking in office next to a conference room
Interiors: understanding both function & intention
Before we recommend any office interior branding opportunity, we agree on a desired tone, determine where the client is in their design and build process, and identify places where that brand can live organically. It…
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Technology

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Considering a new website? Read this first.
There are many different reasons to consider investing in a new website for your company. The most common drivers include continuous poor performance in meeting KPIs, constant challenges with the user experience, an ongoing lack…
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Real estate marketers: it’s time to ramp up your Google Ads strategy
The coronavirus housing market has been a wild ride. In the DC metro area, more homes went under contract in June than any other June in at least the last decade. Digital marketing data from…
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code on screen
Are you meeting web accessibility standards for 2020?
Part 1: What is website accessibility? Did you know that a staggering 12+% of the US population has a disability? When you consider that many marketers are striving to increase visitor traffic by mere percentage…
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Google makes the rules. Here are the top 3 for 2020.
2019 was a big year for Google search. Google set into place multiple updates cementing its transformation from a mere search engine to a content curator for the modern user. Powering this shift is Google’s…
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Culture & Events

grafik and 2120 logos
Happy 2120
For starters, no, that’s not a typo in the headline—but I’ll get to that in a moment. I’ve traditionally used the holidays to decompress from work and reflect back on the previous year. But this…
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census logo
Grafik Awarded New Expanded Contract with U.S. Census Bureau
Grafik is pleased to announce that we have been awarded a new expanded contract, extending our 15-year engagement with the U.S. Census Bureau. Since 2006, Grafik has led research, strategy, planning and campaign development to…
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Where social media shines: disaster response and recovery
I will never forget the day of August 4th, 2020.  It was just after 11AM that I had wished one of my closest friends in Beirut a happy birthday before jumping into my third Zoom…
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The smallest decisions
Considering the stresses of the pandemic, sheltering in place, a reckoning of racial injustice and everything that comes with these unprecedented events, it feels more than a little good to hear some positive news. Last…
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Podcast

The art of the socially distanced sales center
Episode Summary: Despite soaring numbers associated with COVID19, the future of real estate is looking bright. I know what you’re thinking. Given the nature of COVID, how could real estate be doing so well?  The…
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HubSpot’s Director of Sales on “Reading the Room” Amidst a Pandemic
Episode Summary: HubSpot was founded in 2005 with zero customers. Today, over 65,000 businesses in more than 100+ countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. …
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Rebranding the Washington Football Team
Episode Summary: One of the most exciting local rebrands on our radar right now? The Washington Football Team, which will kick off its season this Sunday under a temporary moniker for the first time in 90…
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Leadership in a crisis: how small businesses can weather a storm
Episode Summary: Being a strong leader means knowing how to weather a storm. Take a listen to our most recent podcast with Grafik’s founder Judy Kirpich and our CEO Lance Wain, as they discuss unique…
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