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This Is 40
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Brand Strategy

Social media engagement made easy with Instagram Stories
To the casual (or even power) user, Instagram is fun. But for marketers building a brand, it is a powerful tool: versatile, easy to use and full of unique opportunities for increased social media engagement.…
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Does this content bring you joy? The KonMari Method to content strategy
In, “The Life Changing Magic Of Tidying Up,” organizational consultant Marie Kondo introduces her KonMari Method™, “a way of life and state of mind that encourages cherishing the things that spark joy in people’s lives.”…
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Trust your gut: “Dilly Dilly!”
Super Bowl commercial water cooler talk is the natural order of business, especially at marketing agencies, in FEBRUARY! But who knew it would follow me to March—the end of March mind you, during Spring Break.…
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How a smart buyer’s journey guides website personalization
In a previous blog, I mentioned website personalization as a key to engaging audiences and improving mobile experiences. What, precisely, is website personalization, and how can it help your business? Rather than following a broad…
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Brand Identity

What’s so important about your brand?
A brand, most simply, is your company’s identity. More poetically, a brand is defined by where you’ve been and where you’re going. It is ever evolving, constantly under threat, and formed by every interaction. It…
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D.C. brand firm insights on typography inspiration
How typography can help a culture stay alive
Typography is a powerful thing. It can elevate a brand or it can destroy it. In some special cases, it can keep a brand alive for hundreds of years. It can be the glue that…
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How to brand your office
Ready to bring your brand to life inside your office?  Any office redesign today should, at minimum, reflect who you are as a company and, at best, boost morale, inspire collaboration, and encourage innovation. The…
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Living logos
Great logos defy trends, endure, are memorable, and serve as the visual shorthand for their brand. However, logos are also expected to remain relevant within their cultural context. This is a tricky tightrope to walk.…
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Technology

Always listening: Can you still trust your microwave?
A year and a half ago, I was sitting in a makerspace with fellow makers, late at night, absorbing what I could about IoT platforms. The leader of the meet-up had cobbled together a facial…
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GDPR: 4 ways to get started
On May 25th, the  General Data Protection Regulation (GDPR)  went into effect, providing European Union residents insight into how their personal information is collected, stored, and used by websites. Just being located outside the EU does not relieve your company from having to…
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Why SSL is a marketing must
When Google updates its security protocol on June 30th, users will begin see a change to the URL bar based on whether or not their site is SSL certified on Google Chrome, the web’s most…
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Is my job robot proof?
Intriguing as it is to imagine a world where artificial intelligence is so advanced we can be fooled into believing a robot is physically and emotionally human, I know I probably won’t live long enough…
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Culture & Events

This Is 40
Each time I watch Judd Apatow’s This Is 40, I like it more and more. It’s funny, and it’s true—the way we measure things changes based on where WE are in the continuum. For example,…
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Ever Changing
Grafik turned 40 this year. An impressive feat. Not many small companies in our industry make it that long. There is a reason that Grafik has survived, and it goes back to what Judy Kirpich,…
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Moments Of Impact
Celebrating Grafik’s 40th year in an industry evolving faster than many can even keep up with is a thrill. We’ve seen competitors come, go, rename, refocus, get gobbled up (Thanksgiving pun intended), and throw in…
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My Favorite Summer
The top song playing from my transistor radio was “Night Fever”. I brought my first record, Queen’s “We Will Rock You”. The expression “Drinking the Kool-Aid” was coined, thanks to the egomaniacal yet charismatic psychopath,…
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