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Rethinking your donor engagement strategy? Start here.
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Brand Strategy

Rethinking your donor engagement strategy? Start here.
As summer comes to a close, we’ve rounded up the hottest nonprofit sector stories, data, and trends to help take your fall fundraising efforts to new heights. 1. Not just for retail: The surge in…
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How Nonprofits Can Beat the “Summer Slump”
While many nonprofits struggle to engage donors during the summer months, it’s a great time to take stock in your organization’s communications strategy and start charting a course for the months ahead. Here are a…
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Three ways to optimize your holiday giving campaign
With one week to go until Giving Tuesday, nonprofit marketers are gearing up to drive millions of dollars in donations from U.S. consumers. Fundraising platform Classy reports that since 2012, “awareness of the day has…
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Are you rebrand ready?
There are many different reasons to consider a rebrand. The most common involve a shift in operational conditions such as a recent merger, acquisition, product launch, or entry into a new market. But a rebrand…
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Brand Identity

How the current social climate is impacting color trends in design
As designers, we are taught that our color recommendations and choices influence our client audiences, their interactions with interfaces, how brands resonate with individuals, stand out from their competitors, and more. Color consulting is a…
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Inclusive design considerations
At Grafik we have always been committed to having inclusive representation in our creative. But after witnessing the horrific murders of Black men and women at the hands of police and the subsequent Black Lives…
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The explainer video, explained
If you’re looking for an easily digestible way to communicate what your company does, consider producing an explainer video. Instead of trying to describe your company’s process or services with plain text, an explainer video…
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Mindfulness in the creative process
According to Thomas Edison, genius is 1% inspiration and 99% perspiration. But finding that 1% can be challenging. As a creative, I’ve always been perplexed by the way “ah-ha” moments manifest themselves without warning. But…
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Technology

Why Your Brand Should Tread Lightly on TikTok
You may be wondering if your brand should be on TikTok. As the fastest growing social media app, TikTok has over 70 million active monthly users in the US, and its user base grew 800%…
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The History of Marketing in Video Games
As more people continue to cut the cord, advertisers now look towards video games as an essential outlet for engaging with their target audiences. Video games have become a leading form of media in the…
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Considering a new website? Read this first.
There are many different reasons to consider investing in a new website for your company. The most common drivers include continuous poor performance in meeting KPIs, constant challenges with the user experience, an ongoing lack…
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Real estate marketers: it’s time to ramp up your Google Ads strategy
The coronavirus housing market has been a wild ride. In the DC metro area, more homes went under contract in June than any other June in at least the last decade. Digital marketing data from…
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Culture & Events

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Juneteenth 2021
Grafik will be closed Friday, June 18 in observance of Juneteenth. During this annual commemoration of the end of slavery in the United States, we are encouraging staff to learn, celebrate and reflect upon how…
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Happy 2120
For starters, no, that’s not a typo in the headline—but I’ll get to that in a moment. I’ve traditionally used the holidays to decompress from work and reflect back on the previous year. But this…
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Grafik Awarded New Expanded Contract with U.S. Census Bureau
Grafik is pleased to announce that we have been awarded a new expanded contract, extending our 15-year engagement with the U.S. Census Bureau. Since 2006, Grafik has led research, strategy, planning and campaign development to…
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Where social media shines: disaster response and recovery
I will never forget the day of August 4th, 2020.  It was just after 11AM that I had wished one of my closest friends in Beirut a happy birthday before jumping into my third Zoom…
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Podcast

The art of the socially distanced sales center
Episode Summary: Despite soaring numbers associated with COVID19, the future of real estate is looking bright. I know what you’re thinking. Given the nature of COVID, how could real estate be doing so well?  The…
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HubSpot’s Director of Sales on “Reading the Room” Amidst a Pandemic
Episode Summary: HubSpot was founded in 2005 with zero customers. Today, over 65,000 businesses in more than 100+ countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. …
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Rebranding the Washington Football Team
Episode Summary: One of the most exciting local rebrands on our radar right now? The Washington Football Team, which will kick off its season this Sunday under a temporary moniker for the first time in 90…
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Leadership in a crisis: how small businesses can weather a storm
Episode Summary: Being a strong leader means knowing how to weather a storm. Take a listen to our most recent podcast with Grafik’s founder Judy Kirpich and our CEO Lance Wain, as they discuss unique…
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