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Always listening: Can you still trust your microwave?
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Brand Strategy

Social media engagement made easy with Instagram Stories
To the casual (or even power) user, Instagram is fun. But for marketers building a brand, it is a powerful tool: versatile, easy to use and full of unique opportunities for increased social media engagement.…
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Does this content bring you joy? The KonMari Method to content strategy
In, “The Life Changing Magic Of Tidying Up,” organizational consultant Marie Kondo introduces her KonMari Method™, “a way of life and state of mind that encourages cherishing the things that spark joy in people’s lives.”…
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Trust your gut: “Dilly Dilly!”
Super Bowl commercial water cooler talk is the natural order of business, especially at marketing agencies, in FEBRUARY! But who knew it would follow me to March—the end of March mind you, during Spring Break.…
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How a smart buyer’s journey guides website personalization
In a previous blog, I mentioned website personalization as a key to engaging audiences and improving mobile experiences. What, precisely, is website personalization, and how can it help your business? Rather than following a broad…
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Brand Identity

What’s so important about your brand?
A brand, most simply, is your company’s identity. More poetically, a brand is defined by where you’ve been and where you’re going. It is ever evolving, constantly under threat, and formed by every interaction. It…
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D.C. brand firm insights on typography inspiration
How typography can help a culture stay alive
Typography is a powerful thing. It can elevate a brand or it can destroy it. In some special cases, it can keep a brand alive for hundreds of years. It can be the glue that…
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How to brand your office
Ready to bring your brand to life inside your office?  Any office redesign today should, at minimum, reflect who you are as a company and, at best, boost morale, inspire collaboration, and encourage innovation. The…
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Living logos
Great logos defy trends, endure, are memorable, and serve as the visual shorthand for their brand. However, logos are also expected to remain relevant within their cultural context. This is a tricky tightrope to walk.…
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Technology

Always listening: Can you still trust your microwave?
A year and a half ago, I was sitting in a makerspace with fellow makers, late at night, absorbing what I could about IoT platforms. The leader of the meet-up had cobbled together a facial…
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GDPR: 4 ways to get started
On May 25th, the  General Data Protection Regulation (GDPR)  went into effect, providing European Union residents insight into how their personal information is collected, stored, and used by websites. Just being located outside the EU does not relieve your company from having to…
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Why SSL is a marketing must
When Google updates its security protocol on June 30th, users will begin see a change to the URL bar based on whether or not their site is SSL certified on Google Chrome, the web’s most…
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Is my job robot proof?
Intriguing as it is to imagine a world where artificial intelligence is so advanced we can be fooled into believing a robot is physically and emotionally human, I know I probably won’t live long enough…
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Culture & Events

Finding “swing”
It is summer, and with that comes the pure joy of finding a great book or two and losing yourself in the narrative, just as I did with Daniel James Brown’s best-selling, The Boys in…
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The search for inspiration
Things are moving fast in this world; too fast, in my opinion. Lack of time is a global epidemic and it’s destroying people’s ability to feel inspired on a daily basis. It’s the “all work…
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Being in the moment at Grafik
It’s hard to believe I started at Grafik on March 14th—of 1989. In our business, design professionals typically hop from agency to agency, building their portfolio and adding credentials to their CV. I chose a…
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How to be an ally
It’s hard doing things alone. We all need support. But what, exactly, does that mean? Support can refer to the collaboration that takes place here within our walls at Grafik—we support each other because we…
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