Featured Post
Introducing Studio G
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Brand Strategy

Yellow wall being painted over with pink
Branding & Marketing: When to use an agency vs. DIY
Every marketing team has its strengths and weaknesses. Maybe yours has demand generation down to a science, but struggles to maintain brand consistency. Or perhaps you have brilliant ideas about how to drive brand awareness,…
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illustration of phone in hand.
Pinterest & Snapchat shift to a more authentic social media experience
Social media platforms can feel like a dime-a-dozen these days: between Facebook, Instagram, Youtube, Tumblr, Tik Tok, Twitter, Linkedin, WeChat, WhatsApp and many more, studies show that 77% of internet users worldwide use a social…
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Nike Stranger Things Shoes
How Nike made the most of its brand collaboration with Netflix
Sadly, fireworks weren’t on my mind this past Independence Day. The only thing I cared about was the premiere of Stranger Things season three, which was released the same day. Aside from my genuine love…
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Rainbow heart made from candy
Three brands that show Pride year round
June has come and gone, and so has Pride Month–the annual month-long celebration of LGBTQ+ representation and the anniversary of the historic Stonewall Uprising in New York City. This year we saw more brands than…
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Brand Identity

Mindfulness in the creative process
According to Thomas Edison, genius is 1% inspiration and 99% perspiration. But finding that 1% can be challenging. As a creative, I’ve always been perplexed by the way “ah-ha” moments manifest themselves without warning. But…
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person walking in office next to a conference room
Interiors: understanding both function & intention
Before we recommend any office interior branding opportunity, we agree on a desired tone, determine where the client is in their design and build process, and identify places where that brand can live organically. It…
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White coffee cup next to a plant and black pen on a white table
Weekly Lightning Chat: Ancestry.com, walls of trash, & Xbox
Each week, we convene for a caffeine-fueled “Lightning Chat” about the past week’s hottest news. Through cross-functional input and debate from different teams – designers, developers, strategists and anyone else that’s in the trenches on…
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Orange Coke Billboard
Sentiment Analysis: The world may not want an Orange Vanilla Coke
Mission accomplished Coca-Cola. Every American basketball fan is now definitely aware of your new Orange Vanilla flavor. But whether or not they’ll buy it may be another matter entirely. As one of the most visible advertisers…
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Technology

Weight loss for websites
One of my favorite quotes pertaining to development is very close to one of my favorite quotes pertaining to design: “The code you write makes you a programmer. The code you delete makes you a…
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A developer’s guide to facing your content management fears
For a lot of content authors, designers and even tech-savvy marketers, the prospect of taking ownership over a website’s content management system (CMS) can feel like a nightmarish task that’s better left to developers. I…
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Is your website designed to evolve?
The most frustrating (and also refreshing) thing about a good website is that it is never truly finished. Just as your business or organization continues to evolve over time, your digital presence should evolve to…
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Microwave Illustration in purple and blue colors
Always listening: Can you still trust your microwave?
A year and a half ago, I was sitting in a makerspace with fellow makers, late at night, absorbing what I could about IoT platforms. The leader of the meet-up had cobbled together a facial…
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Culture & Events

Folger Shake Logo, Home to the world's largest Shakespeare collection
To be or not to be?
Shakespeare plays are fun. While at first they may be hard to decipher, every time you read or see one, you’ll notice something you hadn’t before: you’ll catch intricacies, nuances, and profound observations on the…
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Picture of a Macbook iphone and notebook on a wooden desk
Weekly Lightning Chat: Virtual fashion, SXSW, & presidential hopefuls
Each week, we convene for a caffeine-fueled “Lightning Chat” about the past week’s hottest news. Through cross-functional input and debate from different teams – designers, developers, strategists and anyone else that’s in the trenches on…
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Picture of Grafik employees
This Is 40
Each time I watch Judd Apatow’s This Is 40, I like it more and more. It’s funny, and it’s true—the way we measure things changes based on where WE are in the continuum. For example,…
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Stick figure in a time machine design
Ever changing
Grafik turned 40 this year. An impressive feat. Not many small companies in our industry make it that long. There is a reason that Grafik has survived, and it goes back to what Judy Kirpich,…
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Podcast

What it means to be a D.C. brand
Episode Summary: On November 20th, 2019, we had the pleasure of joining local marketing leaders representing 250+ brands to share fresh ideas on topics and trends emerging in the marketing industry at IC Summit’s D.C.…
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Should all websites be accessible?
Episode Summary: The Americans with Disabilities Act, known as the ADA, was signed into law in 1990 by George H.W. Bush, protecting the rights of the disabled and the impaired. But since then, businesses have…
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Colorectal Cancer Alliance logo
Raising awareness for the Colorectal Cancer Alliance
Episode Summary: A rebrand is more than just a visual refresh. It should also change the way your organization works internally, engages the community, and fundraises. Since rebranding the newly merged Colorectal Cancer Alliance (CCA)…
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Branding a family-owned business
Episode Summary: It can be scary to change anything about a long-established, well-loved brand. But when done right, the rewards far outweigh the risks. Grafik’s recent rebrand of Demosphere, a Virginia-based company with a 30-year…
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