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The indispensable EVP
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Brand Strategy

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What to expect when you’re rebranding
I’ve heard more than one CMO over the years jokingly refer to his or her corporate rebrand project as, “my baby.” And with good reason: like the lead-up to becoming a proud new parent, these…
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New year, new initiatives, new RFPs
It’s that time of the year when budgets renew, priorities change, and organizations refocus. And with big goals looming large ahead, you may be looking for an outside creative partner to help deliver expertise, guidance,…
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Rethinking your donor engagement strategy? Start here.
As summer comes to a close, we’ve rounded up the hottest nonprofit sector stories, data, and trends to help take your fall fundraising efforts to new heights. 1. Not just for retail: The surge in…
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How Nonprofits Can Beat the “Summer Slump”
While many nonprofits struggle to engage donors during the summer months, it’s a great time to take stock in your organization’s communications strategy and start charting a course for the months ahead. Here are a…
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Brand Identity

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The indispensable EVP
The arrival of the COVID-19 pandemic in early 2020 changed our working lives in an immediate, visceral way. Offices went vacant, plants slowly dying and forgotten lunches decaying in fridges. Employees adopted an entirely new…
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How the current social climate is impacting color trends in design
As designers, we are taught that our color recommendations and choices influence our client audiences, their interactions with interfaces, how brands resonate with individuals, stand out from their competitors, and more. Color consulting is a…
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Inclusive design considerations
At Grafik we have always been committed to having inclusive representation in our creative. But after witnessing the horrific murders of Black men and women at the hands of police and the subsequent Black Lives…
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The explainer video, explained
If you’re looking for an easily digestible way to communicate what your company does, consider producing an explainer video. Instead of trying to describe your company’s process or services with plain text, an explainer video…
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Technology

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What’s different about Google’s GA4?
Google Analytics has been the industry-standard web analytics tool for more than a decade, helping businesses of all sizes to measure the performance of their websites and gain insights into their audience’s behavior. But, as…
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The AI invasion: Keep calm and create on
If you’re as chronically online as I am, you couldn’t open a social app in December without seeing artificial intelligence portraits of your friends and peers. Many of the portraits come from the app Lensa,…
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Top considerations for your 2023 marketing strategy
The past year saw marketing spending return to near pre-pandemic levels as consumers regained confidence. But the landscape remains complex, ever-changing, and competitive. So, what can help you rise above the noise? Here are three…
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How to make the most of peer-to-peer fundraising on social media
Is your nonprofit organization feeling the negative effects of a turbulent economy? Are you looking for new and innovative ways to fundraise? With over 4.59 billion users worldwide, it’s no wonder that nonprofits are leaning…
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Culture & Events

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Juneteenth 2021
Grafik will be closed Friday, June 18 in observance of Juneteenth. During this annual commemoration of the end of slavery in the United States, we are encouraging staff to learn, celebrate and reflect upon how…
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Happy 2120
For starters, no, that’s not a typo in the headline—but I’ll get to that in a moment. I’ve traditionally used the holidays to decompress from work and reflect back on the previous year. But this…
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Grafik Awarded New Expanded Contract with U.S. Census Bureau
Grafik is pleased to announce that we have been awarded a new expanded contract, extending our 15-year engagement with the U.S. Census Bureau. Since 2006, Grafik has led research, strategy, planning and campaign development to…
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Where social media shines: disaster response and recovery
I will never forget the day of August 4th, 2020.  It was just after 11AM that I had wished one of my closest friends in Beirut a happy birthday before jumping into my third Zoom…
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Podcast

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The art of the socially distanced sales center
Episode Summary: Despite soaring numbers associated with COVID19, the future of real estate is looking bright. I know what you’re thinking. Given the nature of COVID, how could real estate be doing so well?  The…
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HubSpot’s Director of Sales on “Reading the Room” Amidst a Pandemic
Episode Summary: HubSpot was founded in 2005 with zero customers. Today, over 65,000 businesses in more than 100+ countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. …
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Rebranding the Washington Football Team
Episode Summary: One of the most exciting local rebrands on our radar right now? The Washington Football Team, which will kick off its season this Sunday under a temporary moniker for the first time in 90…
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Leadership in a crisis: how small businesses can weather a storm
Episode Summary: Being a strong leader means knowing how to weather a storm. Take a listen to our most recent podcast with Grafik’s founder Judy Kirpich and our CEO Lance Wain, as they discuss unique…
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