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Don’t interrupt me; I’m talking to a chatbot
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Brand Strategy

Data is Powerful. Use it Wisely
Last Spring, I praised Spotify for their witty, data-driven billboard…
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In the age of social media, when brands are searching for ever more meaningful ways to reach their audiences, the hand-painted mural has proven (once again) to be both transformative and a captivating social media magnet.
The resurgence of hand-painted mural advertising
I love large-format wall advertising. I love towns and cities…
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The new rules of holiday marketing
It’s the first week of November, which means the retailer…
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DC branding agency insights on the importance of touch in your company's tactile designs
Tactile design in the digital age
Touch has memory -John Keats My father loved books. Our…
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Brand Identity

What’s so important about your brand?
A brand, most simply, is your company’s identity. More poetically,…
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D.C. brand firm insights on typography inspiration
How typography can help a culture stay alive
Typography is a powerful thing. It can elevate a brand…
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How to brand your office
Ready to bring your brand to life inside your office?…
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Living logos
Great logos defy trends, endure, are memorable, and serve as…
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Technology

Don’t interrupt me; I’m talking to a chatbot
Watch a child playing alone with dolls or action figures,…
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2018 Digital marketing trends
Siri first whispered in my ear, but Alexa has my…
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Digital transformation will dominate in 2018
Regardless of what industry you’re competing in, digital transformation (DX)…
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Optimizing for mobile is essential to increase conversion rates
Mobile conversion rates lag behind desktop
Mobile web traffic, research, and shopping are increasing across all…
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Culture & Events

Honesty. Still the best policy.
The other day I had bowl of homemade pesto pasta for…
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Blog post documenting the surprising parallels between a murder mystery and UX design
4 ways designing a murder mystery can improve your UX design
The Halloween work day at Grafik ended with an agency-wide…
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The more things change, the more we keep the good stuff.
Grafik is about to turn 40 (which I’m told is…
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Demonstrating brand values through action
Last week, one of my colleagues critiqued several brands that…
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