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What B2B Marketing Leaders Really Want in 2024
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Brand Strategy

Recap: Race to $1 Billion – Post-Merger Integration for Growth-Minded Buyers
This month, Grafik had the privilege of co-hosting an event with the DC/MD/VA Chapter of the Alliance of Merger & Acquisition Advisors. The event, titled “Race to $1 Billion: Post-Merger Integrations for Growth-Minded Buyers,” brought…
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Brand identity: The unexpected prescription for healthtech success
This week provided a unique blend of insights and revelations as I had the privilege of attending two enlightening healthcare and technology events in Philadelphia: the PACT Foundation Breakfast surrounding “Women in Motion: Dynamic Changemakers…
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How much does a rebrand cost?
How much should your company budget for a corporate rebrand? That’s a loaded question if we ever heard one! But as a branding and marketing agency that’s been in business for over 45 years, we’ve…
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Branding. Marketing. You need both.
In the dynamic realm of business strategy, the distinction between branding and marketing is often blurred, yet their unique roles are pivotal to a company’s success. For B2B companies navigating the intricacies of the marketplace,…
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Brand Identity

The indispensable EVP
The arrival of the COVID-19 pandemic in early 2020 changed our working lives in an immediate, visceral way. Offices went vacant, plants slowly dying and forgotten lunches decaying in fridges. Employees adopted an entirely new…
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How the current social climate is impacting color trends in design
As designers, we are taught that our color recommendations and choices influence our client audiences, their interactions with interfaces, how brands resonate with individuals, stand out from their competitors, and more. Color consulting is a…
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Inclusive design considerations
At Grafik we have always been committed to having inclusive representation in our creative. But after witnessing the horrific murders of Black men and women at the hands of police and the subsequent Black Lives…
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The explainer video, explained
If you’re looking for an easily digestible way to communicate what your company does, consider producing an explainer video. Instead of trying to describe your company’s process or services with plain text, an explainer video…
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Technology

defense contractor
Insights from the 2024 Defense One Tech Summit
The recent Defense One Tech Summit held in Pentagon City, VA, provided a fascinating glimpse into the future of defense technology. From AI and quantum computing to hypersonics and drone swarms, the event highlighted several…
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What B2B Marketing Leaders Really Want in 2024
As we traverse 2024, B2B marketing executives face a rapidly evolving landscape with both new challenges and opportunities—looking at you, AI. To better understand their priorities, pain points, and what they truly value in an…
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How to go cookieless in 2024: What marketers need to know
Beginning the first week of 2024, Google is set to being phasing out third-party cookies. With cookied inventory accounting for 78% or more of programmatic ad buys, the post-cookie era will bring about a seismic…
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How brands are using AI and more to deck out social feeds for the holidays
As the holiday season approaches, businesses are gearing up for the annual online shopping frenzy. With consumers increasingly turning to the digital realm for their holiday purchases, social media advertising has become a crucial tool…
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Culture & Events

white house flag image
How will the 2024 election impact B2B advertising costs?
Mark your calendars for November 5. The 2024 general election is not just a pivotal moment in politics; it’s also a significant event that impacts various aspects of the economy, including advertising costs for businesses.…
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Beyond the revolving door: Crafting a culture where employees thrive
Every company has at one time, or another, faced the inevitable turnover of employees. This change sends waves through our teams, our processes and even our client relationships. Over our 45-year history, Grafik has not…
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Juneteenth 2021
Grafik will be closed Friday, June 18 in observance of Juneteenth. During this annual commemoration of the end of slavery in the United States, we are encouraging staff to learn, celebrate and reflect upon how…
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grafik and 2120 logos
Happy 2120
For starters, no, that’s not a typo in the headline—but I’ll get to that in a moment. I’ve traditionally used the holidays to decompress from work and reflect back on the previous year. But this…
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Podcast

The art of the socially distanced sales center
Episode Summary: Despite soaring numbers associated with COVID19, the future of real estate is looking bright. I know what you’re thinking. Given the nature of COVID, how could real estate be doing so well?  The…
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HubSpot’s Director of Sales on “Reading the Room” Amidst a Pandemic
Episode Summary: HubSpot was founded in 2005 with zero customers. Today, over 65,000 businesses in more than 100+ countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. …
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Rebranding the Washington Football Team
Episode Summary: One of the most exciting local rebrands on our radar right now? The Washington Football Team, which will kick off its season this Sunday under a temporary moniker for the first time in 90…
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Leadership in a crisis: how small businesses can weather a storm
Episode Summary: Being a strong leader means knowing how to weather a storm. Take a listen to our most recent podcast with Grafik’s founder Judy Kirpich and our CEO Lance Wain, as they discuss unique…
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