DC branding agency provides insight on the importance of technology in OOH ads with inspiration from Coca Cola
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The Coca Cola billboard: It’s not what you say, but how you say it
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Brand Strategy

Be kind with your ’80s rewind
You may have noticed the plethora of pinched pant legs,…
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Out-of-home advertising: from billboards to beacons
Aptly named, out-of-home (“OOH”) advertising targets consumers when away from…
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Authentic advertising: allies of the LGBTQ community
June marks an important, and admittedly colorful, time for members…
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A TV trend to inspire pre-roll video ads
We’re in the “Golden Age” of television: a rise in…
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Brand Identity

How to brand your office
Ready to bring your brand to life inside your office?…
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Living logos
Great logos defy trends, endure, are memorable, and serve as…
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Meet Watson, Your Personal Identity Protector [Video]
There have been numerous ads on how IBM’s Watson can help…
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Bigger data, bigger ideas
Data is everywhere—and rather than simply using it to identify…
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Technology

DC branding agency provides insight on the importance of technology in OOH ads with inspiration from Coca Cola
The Coca Cola billboard: It’s not what you say, but how you say it
Everyone is familiar with roadside billboards, bus stop advertisements, posters…
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Wearable technology insights
4 telltale signs of revolutionary wearable tech
By 2019, one in five U.S. adults will be wearing…
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Code written by a developer
5 traits of a good developer
It’s undeniable that the world of developers today is pretty…
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Virtual reality in the real estate industry
Virtual reality (VR) may seem like our future, but it’s…
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Culture & Events

Demonstrating brand values through action
Last week, one of my colleagues critiqued several brands that…
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Pepsi Zero: The taste-free ad with no fans
It’s been all over the Internet—Pepsi’s now-pulled advertisement starring Kendall…
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Grafik Blog New Stranger Things Halloween Party Wall Image
Stranger Grafik—Creative communications and the upside down
If your office is anything like ours, your lunchroom conversation…
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Grafik Blog Top 100 Rebrands Image
Grafik Honored Among Top 100 Rebrands
We’re most proud of the praise and accolades we receive…
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