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Improving CX: The future of real estate marketing
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Brand Strategy

Three brands that show Pride year round
June has come and gone, and so has Pride Month–the annual month-long celebration of LGBTQ+ representation and the anniversary of the historic Stonewall Uprising in New York City. This year we saw more brands than…
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Three mental health awareness campaigns that hit the mark in May
Here’s a scary statistic: studies show that 1 in 5 Americans suffer from mental illness each year. That’s 43.8 million people in the US alone. Yet, we’re still living in a society that stigmatizes the…
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Improving CX: The future of real estate marketing
At this year’s International Builders’ Show (IBS) in Las Vegas, there was one theme we saw popping up constantly, whether the breakout session was focused on business, marketing or technology: Customer Experience (CX). As a…
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Place branding opportunity zones
The foundation for a national revitalization boom was laid in 2017. That’s when the Investing In Opportunity Act was passed and developers began to laser focus on some of the country’s most economically distressed communities.…
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Brand Identity

Interiors: understanding both function & intention
Before we recommend any office interior branding opportunity, we agree on a desired tone, determine where the client is in their design and build process, and identify places where that brand can live organically. It…
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Weekly Lightning Chat: Ancestry.com, walls of trash, & Xbox
Each week, we convene for a caffeine-fueled “Lightning Chat” about the past week’s hottest news. Through cross-functional input and debate from different teams – designers, developers, strategists and anyone else that’s in the trenches on…
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Sentiment Analysis: The world may not want an Orange Vanilla Coke
Mission accomplished Coca-Cola. Every American basketball fan is now definitely aware of your new Orange Vanilla flavor. But whether or not they’ll buy it may be another matter entirely. As one of the most visible advertisers…
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Weekly Lightning Chat: MasterCard’s new sonic brand identity
MasterCard recently debuted what it’s calling a sonic brand identity—a “distinct, memorable melody that will serve as a foundation for its sound across the globe,” from point-of-sale chimes to telephone hold music. The announcement (appropriately…
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Technology

Always listening: Can you still trust your microwave?
A year and a half ago, I was sitting in a makerspace with fellow makers, late at night, absorbing what I could about IoT platforms. The leader of the meet-up had cobbled together a facial…
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GDPR: 4 ways to get started
On May 25th, the  General Data Protection Regulation (GDPR)  went into effect, providing European Union residents insight into how their personal information is collected, stored, and used by websites. Just being located outside the EU does not relieve your company from having to…
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Why SSL is a marketing must
When Google updates its security protocol on June 30th, users will begin see a change to the URL bar based on whether or not their site is SSL certified on Google Chrome, the web’s most…
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Is my job robot proof?
Intriguing as it is to imagine a world where artificial intelligence is so advanced we can be fooled into believing a robot is physically and emotionally human, I know I probably won’t live long enough…
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Culture & Events

To be or not to be?
Shakespeare plays are fun. While at first they may be hard to decipher, every time you read or see one, you’ll notice something you hadn’t before: you’ll catch intricacies, nuances, and profound observations on the…
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Weekly Lightning Chat: Virtual fashion, SXSW, & presidential hopefuls
Each week, we convene for a caffeine-fueled “Lightning Chat” about the past week’s hottest news. Through cross-functional input and debate from different teams – designers, developers, strategists and anyone else that’s in the trenches on…
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This Is 40
Each time I watch Judd Apatow’s This Is 40, I like it more and more. It’s funny, and it’s true—the way we measure things changes based on where WE are in the continuum. For example,…
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Ever changing
Grafik turned 40 this year. An impressive feat. Not many small companies in our industry make it that long. There is a reason that Grafik has survived, and it goes back to what Judy Kirpich,…
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