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Leadership in a Crisis: How Small Businesses Can Weather a Storm
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Brand Strategy

user feedback
How to use customer feedback to ensure great CX
What is customer experience, anyway? Customer experience (CX) in its most basic form, is how you make your customers feel. It revolves around the perceptions and relationships between your customers and your brand. And it…
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Anchorman
On March 24th, Adweek reported that “ABC World News Tonight with David Muir and NBC Nightly News with Lester Holt were the two-most-watched programs on all of television last week.” They went on to say,…
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3 Trends that Impacted Nonprofits in Q1
Grafik’s extensive work with different dot-org clients gives us a unique perspective on how branding and marketing can help build thriving member and donor communities. In an effort to expand the ongoing conversations and research…
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Millennial Real Estate Marketing in 2020
A lot has changed since Grafik first started working with real estate developers to help them brand and market residential construction projects. To keep ourselves fresh on the latest industry trends and technology impacting homebuyer…
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Brand Identity

The explainer video, explained
If you’re looking for an easily digestible way to communicate what your company does, consider producing an explainer video. Instead of trying to describe your company’s process or services with plain text, an explainer video…
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Mindfulness in the creative process
According to Thomas Edison, genius is 1% inspiration and 99% perspiration. But finding that 1% can be challenging. As a creative, I’ve always been perplexed by the way “ah-ha” moments manifest themselves without warning. But…
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person walking in office next to a conference room
Interiors: understanding both function & intention
Before we recommend any office interior branding opportunity, we agree on a desired tone, determine where the client is in their design and build process, and identify places where that brand can live organically. It…
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White coffee cup next to a plant and black pen on a white table
Weekly Lightning Chat: Ancestry.com, walls of trash, & Xbox
Each week, we convene for a caffeine-fueled “Lightning Chat” about the past week’s hottest news. Through cross-functional input and debate from different teams – designers, developers, strategists and anyone else that’s in the trenches on…
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Technology

Google makes the rules. Here are the top 3 for 2020.
2019 was a big year for Google search. Google set into place multiple updates cementing its transformation from a mere search engine to a content curator for the modern user. Powering this shift is Google’s…
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Counting down the clock to CCPA
The California Consumer Privacy Act (CCPA) is a new consumer protection law set to take effect January 1, 2020, with enforcement beginning July 1, 2020. This legislation loosely follows Europe’s General Data Protection Regulation (GDPR)…
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The early adopter catches the competitive advantage
Think back on some of the most impactful digital marketing technology to hit the mainstream over the past two decades. Search engines. Customer relationship management tools. Twitter. Were you one of the first to join…
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Weight loss for websites
One of my favorite quotes pertaining to development is very close to one of my favorite quotes pertaining to design: “The code you write makes you a programmer. The code you delete makes you a…
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Culture & Events

rebrand 100 logo
Grafik Recognized Among 2020 REBRAND 100® Global Award Winners
Grafik is pleased to announce that it has been honored among the world’s most effective transformations in the 2020 REBRAND 100® Global Awards. This highest recognition for excellence in brand change underscores the impact for…
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Launching The Alliance For Automotive Innovation
The combination of the nation’s two largest auto industry associations, Global Automakers and The Alliance of Automobile Manufacturers, has resulted in the new Alliance for Automotive Innovation. Branding and marketing agency Grafik was chosen to…
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Folger Shake Logo, Home to the world's largest Shakespeare collection
To be or not to be? A new season for Folger Theatre
Shakespeare plays are fun. While at first they may be hard to decipher, every time you read or see one, you’ll notice something you hadn’t before: you’ll catch intricacies, nuances, and profound observations on the…
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Picture of a Macbook iphone and notebook on a wooden desk
Weekly Lightning Chat: Virtual fashion, SXSW, & presidential hopefuls
Each week, we convene for a caffeine-fueled “Lightning Chat” about the past week’s hottest news. Through cross-functional input and debate from different teams – designers, developers, strategists and anyone else that’s in the trenches on…
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Podcast

Leadership in a Crisis: How Small Businesses Can Weather a Storm
Episode Summary: Being a strong leader means knowing how to weather a storm. Take a listen to our most recent podcast with Grafik’s founder Judy Kirpich and our CEO Lance Wain, as they discuss unique…
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The first month of brand responses to COVID-19
Episode Summary: As the Coronavirus has disrupted our daily lives, we’ve been keeping tabs on how this global pandemic has affected businesses big and small. Take a listen for some of our favorite brand responses…
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What it means to be a D.C. brand
Episode Summary: On November 20th, 2019, we had the pleasure of joining local marketing leaders representing 250+ brands to share fresh ideas on topics and trends emerging in the marketing industry at IC Summit’s D.C.…
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Should all websites be accessible?
Episode Summary: The Americans with Disabilities Act, known as the ADA, was signed into law in 1990 by George H.W. Bush, protecting the rights of the disabled and the impaired. But since then, businesses have…
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