Diana Revelo, UX Designer, working on her computer

Brand Identity

Making sure all eyes are on you

You need to be instantly recognizable, wherever customers may find you. So we go beyond ensuring a consistent look and feel to set about making your brand unforgettable.

Blue pen over logo sketches

Logo Design

In a world where emojis have become a legitimate form of communication overnight, it’s clear your logo is today more important than ever. What’s not so obvious is how much work and strategy go into the design of a logo before pen ever touches paper (or stylus touches pad). 

Visual identity system elements for IAP, a client in the government contracting market.

Visual Identity

Behind every color, font, style of photography or illustration we recommend is a rationale. Our designers and artists ensure the choices we make in presenting you to the world—across every channel—reflect the company we’ve come to know through the creation of your brand strategy.

Interiors

Today, digital and physical experiences intersect to transform how brands engage consumers. Whether at home in your offices or at a trade show, in a store or at a paid event, our designed experiences can turn the casual customer into a brand ambassador.

Capturing lightning in a bottle

Yes, it’s informed by strategy. Yes, there’s a rationale behind its creation. Yes, we have a proven process. But there’s still something ineffable about designing a logo, an art form we’ve practiced at an astonishingly high level from day one of our existence. Take a look.

Our point of view

Check out some of our latest ideas about brand identity below.

Header image of pink and red roses, a green dragon and knight on the Living logo webpage
Brand Identity / August 22, 2017
Living logos
Great logos defy trends, endure, are memorable, and serve as the visual shorthand for their brand. However, logos are also expected to remain relevant within their cultural context. This is a tricky tightrope to walk. Customers often form emotional connec…
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Merritt Clubs Logo on Building, Baltimore based gym
Brand Strategy / March 14, 2018
Grafik and Merritt Clubs recognized with 2018 REBRAND 100® Global Distinction Award
Grafik, a Washington, DC metro area-based branding and digital marketing agency, and Merritt Clubs, an affiliate of Merritt Companies, today announced its joint receipt of the prestigious REBRAND 100® Global Award for their collaborative efforts in suc…
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person walking in office next to a conference room
Brand Identity / June 17, 2019
Interiors: understanding both function & intention
Before we recommend any office interior branding opportunity, we agree on a desired tone, determine where the client is in their design and build process, and identify places where that brand can live organically. It may be as simple as how and where the …
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