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Brand Identity
Making sure all eyes are on you
You need to be instantly recognizable, wherever customers may find you. So we go beyond ensuring a consistent look and feel to set about making your brand unforgettable.
Logo Design
In a world where emojis have become a legitimate form of communication overnight, it’s clear your logo is today more important than ever. What’s not so obvious is how much work and strategy go into the design of a logo before pen ever touches paper (or stylus touches pad).
Visual Identity
Behind every color, font, style of photography or illustration we recommend is a rationale. Our designers and artists ensure the choices we make in presenting you to the world—across every channel—reflect the company we’ve come to know through the creation of your brand strategy.
Interiors
Today, digital and physical experiences intersect to transform how brands engage consumers. Whether at home in your offices or at a trade show, in a store or at a paid event, our designed experiences can turn the casual customer into a brand ambassador.
Capturing lightning in a bottle
Yes, it’s informed by strategy. Yes, there’s a rationale behind its creation. Yes, we have a proven process. But there’s still something ineffable about designing a logo, an art form we’ve practiced at an astonishingly high level from day one of our existence. Take a look.
Our point of view
Check out some of our latest ideas about brand identity below.
Living logos
Great logos defy trends, endure, are memorable, and serve as the visual shorthand for their brand. However, logos are also expected to remain relevant within their cultural context. This is a tricky tightrope to walk. Customers often form emotional connec…
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Grafik and Merritt Clubs recognized with 2018 REBRAND 100® Global Distinction Award
Grafik, a Washington, DC metro area-based branding and digital marketing agency, and Merritt Clubs, an affiliate of Merritt Companies, today announced its joint receipt of the prestigious REBRAND 100® Global Award for their collaborative efforts in suc…
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Interiors: understanding both function & intention
Before we recommend any office interior branding opportunity, we agree on a desired tone, determine where the client is in their design and build process, and identify places where that brand can live organically. It may be as simple as how and where the …
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