We drive the value of both

Grafik is a Washington, D.C. based branding and marketing agency helping clients around the globe better understand and engage their audiences in meaningful ways. From strategic positioning and customer experience design to marketing automation and lead generation, we’re here to build and grow your brand. Because your business depends on it.

Bringing an Inspired Vision to Life

Our Services

Strategy

Actions guided by the reasons you’re in business

Creative

Leading with concepts that capture hearts and minds

Engagement

Creating opportunities for richer relationships and more loyalty

Technology

Harness the latest digital trends and emerging platforms

Our Latest Thinking

Brand Strategy / March 22, 2019

Place branding opportunity zones

The foundation for a national revitalization boom was laid in 2017. That’s when the Investing In Opportunity Act was passed and developers began to laser focus on some of the country’s most economically distressed communities.…

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Brand Identity / March 13, 2019

Weekly Lightning Chat: MasterCard’s new sonic brand identity

MasterCard recently debuted what it’s calling a sonic brand identity—a “distinct, memorable melody that will serve as a foundation for its sound across the globe,” from point-of-sale chimes to telephone hold music. The announcement (appropriately…

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