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Grafik is a Washington, D.C. based branding and marketing agency helping clients around the globe better understand and engage their audiences in meaningful ways. From strategic positioning and customer experience design to marketing automation and lead generation, we’re here to build and grow your brand. Because your business depends on it.
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Brand Strategy / March 22, 2019
Place branding opportunity zones
The foundation for a national revitalization boom was laid in 2017. That’s when the Investing In Opportunity Act was passed and developers began to laser focus on some of the country’s most economically distressed communities.…
Brand Identity / March 13, 2019
Weekly Lightning Chat: MasterCard’s new sonic brand identity
MasterCard recently debuted what it’s calling a sonic brand identity—a “distinct, memorable melody that will serve as a foundation for its sound across the globe,” from point-of-sale chimes to telephone hold music. The announcement (appropriately…