family playing with each other in their new home

Elevating Real Estate Brands Since 1978

Opening Doors

Real estate is about the future.
Customers simply need to understand that they’ll find that future with you.

That’s where Grafik steps in. With decades of real estate marketing experience, our strategists, designers, and technologists know what it takes to open both virtual and real doorways. Here’s our time-tested approach to real estate branding, place branding, and marketing.

Start with a Solid Foundation

Your brand, put simply, is how consumers perceive you. A good brand tells the story of who you are, where you’ve been, and where you want to go. We’ll help tell your story the right way, one that engages audiences with impactful content, campaigns, and messaging.

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JBG – The Signet

A new lifestyle in an established community

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EYA – Tower Oaks

Community that stirs the soul

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Bozzuto – The Frasier

The Frasier gets seriously civilized

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Montgomery Row

Right where you want to be

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Bozzuto – The Parker

Carpe that diem

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JK Moving

Ensuring a smooth transition

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EYA

Defining a brand from the ground up

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Buzzard Point

Bringing an inspired vision to life

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Van Metre Branding

Commitment that endures

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Attract and Convert at Every Turn

As a real estate professional, you’re likely focused on getting your name or product out there in front of the right prospects. Making that happen requires a well thought-out and strategic marketing plan that will get people talking, drive qualified leads, and maximize your advertising budget every step of the way.

As real estate evolves with today’s technologies, our team is constantly testing and refining our approach to traditional, digital, and experiential marketing.

Check out how we’ve helped clients in some of the country’s most competitive markets build awareness, drive demand and grow sales.

The Haven Statistics Poster, 49% lower cost per lead

Peterson Companies

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Van Metre Statistics - 2X higher conversion rate

Van Metre Companies

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Dragas companies online ads with statistics - 42% increase in lead generation

The Dragas Companies

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Interested in Working Together?

Give us a shout and tell us more about your project

You'll Be in Good Company

Our Take on the Latest Trends in Real Estate

Brand Strategy / February 19, 2020
Millennial real estate marketing in 2020
A lot has changed since Grafik first started working with real estate developers to help them brand and market residential construction projects. To keep ourselves fresh on the latest industry trends and technology impacting homebuyer attitudes, last mont…
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Brand Strategy / July 27, 2020
A checklist for optimizing real estate Facebook Business profiles
If you’re a real estate marketer trying to promote  awareness of apartments or homes, a Facebook Business Profile is a must have. It’s just as important as your website, and often acts as the first touchpoint a prospective tenant or buyer has with yo…
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Technology / September 14, 2020
Real estate marketers: it’s time to ramp up your Google Ads strategy
The coronavirus housing market has been a wild ride. In the DC metro area, more homes went under contract in June than any other June in at least the last decade. Digital marketing data from SimilarWeb reveals that much of this homebuyer demand is being f…
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