The new JBG real-estate property The Signet needed Grafik to create a logo, type treatment, and other visual elements unlike anything else in McLean.

JBG - The Signet

A new lifestyle in an established community

One of America’s most prosperous communities, McLean, Virginia, is already home to influential D.C. figures ranging from members of Congress to tech billionaires. When JBG planned a unique, mixed-use luxury development in the heart of this close-knit and traditional community, support from local residents and business owners was essential. JBG called on Grafik to capture the essence of this singular project.

Grafik in the process of starting to develop the visual identity of The Signet in McLean with logo sketches.

BRAND STRATEGY

With many in our target audience having decades-deep roots in the community, the new development needed to feel like a natural extension of the McLean story. Now named The Signet, and featuring visual elements that provide an elegant nod to the neighborhood’s horse-country roots, we presented this cosmopolitan, concierge-service residence as an elegant, yet effortless, way to “right-size” from a single-family home without compromising quality of life.

JBG's The Signet of McLean visual identity logo marks and color scheme.

Creative

The Signet combined visual cues from Jeffersonian architecture and classic residential buildings on New York’s Upper East Side for a timeless look. This intersection of urban sophistication and Virginia horse country informed our initial design phase, which included The Signet’s logo, type treatment, and other visual elements. We capitalized on The Signet’s appearance and commanding size, positioning it as “McLean’s landmark residence.” Advertising and collateral materials drew inspiration from boutique hotels, emphasizing full-time staff, high-end design, and attention to detail to portray a lifestyle unlike anything else in McLean. You can view the Signet website here.

Real estate branding collateral materials consisting of folder and business card for The Signet of JBG. The Signet brand collateral branded cup, pillows and packaging created by a top digital marketing agency of Washington DC. The Signet marketing brochure with the new visual identity created by Grafik a branding and digital marketing agency of Washington DC.
B2C digital development mobile design for a real estate company in McLean VA.
Interactive responsive website design with digital advertising for The Signet of JBG.

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