Is your brand having an identity crisis? You’re not alone. B2B brands often find themselves struggling to stand out in a crowded market. And while there may be plenty of short term fixes, the best…
Mergers and acquisitions present companies with complex challenges that require more than just strategic decisions—they demand collaborative problem-solving to ensure success. A branding agency can play a crucial role in guiding this process, providing both…
At this year’s Stratfest, curated by the national advertising agency industry association 4A’s, the overarching theme was “Lingua Franca” — a powerful metaphor for a shared language that connects diverse stakeholders in marketing, advertising, and…
As a CMO, you understand that data-driven decisions are the backbone of successful marketing strategies. Before diving into a rebrand or launching a new campaign, it’s essential to have a clear picture of your brand’s…
The recent Defense One Tech Summit held in Pentagon City, VA, provided a fascinating glimpse into the future of defense technology. From AI and quantum computing to hypersonics and drone swarms, the event highlighted several…
This month, Grafik had the privilege of co-hosting an event with the DC/MD/VA Chapter of the Alliance of Merger & Acquisition Advisors. The event, titled “Race to $1 Billion: Post-Merger Integrations for Growth-Minded Buyers,” brought…
This week provided a unique blend of insights and revelations as I had the privilege of attending two enlightening healthcare and technology events in Philadelphia: the PACT Foundation Breakfast surrounding “Women in Motion: Dynamic Changemakers…
How much should your company budget for a corporate rebrand? That’s a loaded question if we ever heard one! But as a branding and marketing agency that’s been in business for over 45 years, we’ve…
