The Frasier

Seriously civilized real estate branding

From naming the property to developing a robust visual identity and delivering an engaging website, Grafik worked with The Bozzuto Group to distinguish The Frasier as a seriously sophisticated residence in the heart of Potomac Yard. The luxury oasis offers a unique urban lifestyle, and we were intent on capturing this in the brand identity. As a result, our client commented that she “love, love, loves” this website. We couldn’t agree more.

The Frasier's new slogan created by Grafik's brand strategists.
The Frasier's new brand mark logo as part of the full real estate branding initiative.
The Frasier by Bozzuto's new web layout and design for potential customers. The Frasier's brochure featuring brand identity and location photography.
The Frasier digital real estate marketing consisted of key photography and branded messaging for the property future residents.
The Frasier by Bozzuto's photography style for the new visual identity.
An example of lifestyle photography used strongly in The Frasier's brand identity.
A top brand and digital agency in Washington DC showcases pamphlet collateral for The Frasier by Bozzuto.

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