For over 15 years, we’ve worked with regional builder EYA to bring dozens of walkable urban developments to market in the DMV.
Most recently, EYA’s leadership came to us with a unique challenge: to create a visual identity for a new community it was building in Rockville, MD with Pulte Homes, a national builder with its own brand aesthetic. The new identity would need to operate under one unified look, feel and experience for prospective buyers.
We developed a community identity and messaging platform that was distinctive enough to stand out from the surrounding developments, exciting enough to depict the unique lifestyle residents will enjoy, and broad enough to credibly represent the two builders that spoke to young families, professionals, and empty nesters alike.
The launch campaign spanned two new websites—the first provides an overview of the Tower Oaks community, while the second offers a deeper dive into the EYA townhomes product—as well as a sales center experience, sales package, and merchandise.
The neighborhood opened to much fanfare, with robust sales that are at pace to exceed expectations. This new visual system brings together the strong equity both real estate brands offer, as well as a lifestyle unlike any other on the market.
