Leveraging user research about how audiences search for homes and interact with real estate brands, we built a website designed to drive visitors toward conversion. To reach and resonate with high-intent prospects, we developed a media and messaging strategy that addresses the different needs of each persona.
The Dragas Companies
Creating leads. And homeowners.
Over 50 years, The Dragas Companies have welcomed home thousands of families. Our comprehensive rebrand included new positioning, tailored messaging, and a visual identity that served as the foundation for a new digital footprint. To reach and resonate with high-intent prospects, we also developed a campaign that followed users throughout their buyer’s journey.
A campaign designed to convert.
The approach was a three-tiered campaign: Facebook to increase name brand awareness, Google Ads to capture those searching for new homes in specific locations, and retargeting ads to keep The Dragas Companies top-of-mind throughout each visitor’s home search. This marketing strategy, refined throughout its implementation through creative testing and channel oversight, delivered the right content to the right audiences for each community.
Clearly, there’s no digital divide at The Dragas Companies when it comes to offering an inviting and informative virtual journey that lives up to the warmth and beauty of their homes.