Featured Post
What B2B Marketing Leaders Really Want in 2024
Read More

Design

brand guidelines
Have you outgrown PDF brand standards? 8 reasons to take them online

Have you outgrown PDF brand standards? As your brand grows, so do the challenges of maintaining consistency across teams, channels, and partners. For years, PDF brand standards were the go-to solution for documenting and sharing…

Read More
Building a better B2B website: Overcoming common challenges

Understanding your audiences: The foundation of website success Every successful website starts with a sound strategic plan focused on understanding your audience. At Grafik, we emphasize developing detailed website personas and mapping out user journeys…

Read More
The crucial role of user experience (UX) in B2B marketing

In the fast-paced digital world, it’s a battleground for the attention of potential clients. Among the competition, one key factor arises as a driver of success: User Experience (UX). It’s importance in B2B marketing can’t…

Read More
Why website accessibility should be part of your DE&I agenda

In the previous segment of our Web Accessibility Standards series, we delved into the significance of website accessibility and its profound impact on user experience. In this installment, we’ll dig deeper and explore a set…

Read More
The AI invasion: Keep calm and create on

If you’re as chronically online as I am, you couldn’t open a social app in December without seeing artificial intelligence portraits of your friends and peers. Many of the portraits come from the app Lensa,…

Read More
How the current social climate is impacting color trends in design

As designers, we are taught that our color recommendations and choices influence our client audiences, their interactions with interfaces, how brands resonate with individuals, stand out from their competitors, and more. Color consulting is a…

Read More
Inclusive design considerations

At Grafik we have always been committed to having inclusive representation in our creative. But after witnessing the horrific murders of Black men and women at the hands of police and the subsequent Black Lives…

Read More
code on screen
Are you meeting web accessibility standards?

Part 1: What is website accessibility? Did you know that a staggering 12+% of the US population has a disability? When you consider that many marketers are striving to increase visitor traffic by mere percentage…

Read More
Newer Older of 11