DIVERSITY & INCLUSION
Both within Grafik and promoted by Grafik
As a branding and marketing agency, what we do has an impact. Often small, but often also surprisingly large. These outcomes are all parts of the woof and warp that ultimately is the fabric of our society, but for our work to have salutary effect, we must start with our own culture.
Company cultures are organic, but they can be steered—if leadership is committed, goals are serious, and people are empowered. For this to happen, diversity and inclusion initiatives must be approached using the same skills we use in all our client engagements. To that end, Grafik created a Diversity & Inclusion Committee as a first step.
The diversity & inclusion committee's purpose
This small group within Grafik identifies areas where our corporate culture can move from passive to active states of awareness and inclusion. Empowered to draw on all agency resources, the committee first established four aspects where an immediate impact could be made. Listed below are those areas, their original state as we began the process, the change we hope to establish, and the way to get there.
We must be held accountable to firmly established goals and objectives.
~ Gregg Glaviano, Principal
Before: Welcoming, but passive
How: Have a presence in, and recruit from, channels that will yield a greater pool of candidates underrepresented within our industry and here at Grafik
Before: Industry-only topics
Today: Societal issues will be added to rotation of existing lunch & learn and design matters agency get-togethers
How: Host agency-wide discussions, from books to documentaries to in-person presentations
PARTNERSHIP OPPORTUNITIESFacilitate ongoing initiatives, expand vendor choice
Before: Open to cause-related work as surfaced organically by staff
Today: Promote participation in existing initiatives; identify pool of new partners
How: Identify existing opportunities for dialogue beyond Grafik’s walls; find/promote new vendors in an updated resources guide
WORK PRODUCT & CLIENT INTERACTIONPromote modeling of an inclusive society
Before: Not a part of our sphere of influence
Today: Proactively make the case for assets that speak to openness
How: Create resources for ensuring final work product lives up to D&I goals, as well researching guidelines and industry best practices to help CS team deal with possible resistance
Our point of view
Some of our latest ideas related to diversity, equity and inclusion.