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Studio G: Rebranding The Washington Football Team
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Studio G: Rebranding The Washington Football Team

Episode Summary: One of the most exciting local rebrands on our radar right now? The Washington Football Team, which will kick¬†off its season this Sunday under a temporary moniker for the first time in 90…

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Leadership in a Crisis: How Small Businesses Can Weather a Storm

Episode Summary: Being a strong leader means knowing how to weather a storm. Take a listen to our most recent podcast with Grafik’s founder Judy Kirpich and our CEO Lance Wain, as they discuss unique…

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The first month of brand responses to COVID-19

Episode Summary: As the Coronavirus has disrupted our daily lives, we’ve been keeping tabs on how this global pandemic has affected businesses big and small. Take a listen for some of our favorite brand responses…

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What it means to be a D.C. brand

Episode Summary: On November 20th, 2019, we had the pleasure of joining local marketing leaders representing 250+ brands to share fresh ideas on topics and trends emerging in the marketing industry at IC Summit’s D.C.…

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Should all websites be accessible?

Episode Summary: The Americans with Disabilities Act, known as the ADA, was signed into law in 1990 by George H.W. Bush, protecting the rights of the disabled and the impaired. But since then, businesses have…

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Colorectal Cancer Alliance logo
Raising awareness for the Colorectal Cancer Alliance

Episode Summary: A rebrand is more than just a visual refresh. It should also change the way your organization works internally, engages the community, and fundraises. Since rebranding the newly merged Colorectal Cancer Alliance (CCA)…

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Branding a family-owned business

Episode Summary: It can be scary to change anything about a long-established, well-loved brand. But when done right, the rewards far outweigh the risks. Grafik’s recent rebrand of Demosphere, a Virginia-based company with a 30-year…

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Influencer marketing: its current state and future

Episode Summary: What exactly is a social media influencer, and why do brands love working with them? In this episode, Justine Hong, a Grafik project manager and local D.C. influencer, came into the studio to…

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