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Introducing Studio G
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Podcast

What it means to be a D.C. brand

Episode Summary: On November 20th, 2019, we had the pleasure of joining local marketing leaders representing 250+ brands to share fresh ideas on topics and trends emerging in the marketing industry at IC Summit’s D.C.…

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Should all websites be accessible?

Episode Summary: The Americans with Disabilities Act, known as the ADA, was signed into law in 1990 by George H.W. Bush, protecting the rights of the disabled and the impaired. But since then, businesses have…

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Colorectal Cancer Alliance logo
Raising awareness for the Colorectal Cancer Alliance

Episode Summary: A rebrand is more than just a visual refresh. It should also change the way your organization works internally, engages the community, and fundraises. Since rebranding the newly merged Colorectal Cancer Alliance (CCA)…

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Branding a family-owned business

Episode Summary: It can be scary to change anything about a long-established, well-loved brand. But when done right, the rewards far outweigh the risks. Grafik’s recent rebrand of Demosphere, a Virginia-based company with a 30-year…

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Influencer marketing: its current state and future

Episode Summary: What exactly is a social media influencer, and why do brands love working with them? In this episode, Justine Hong, a Grafik project manager and local D.C. influencer, came into the studio to…

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Introducing Studio G

As a branding and marketing agency, Grafik’s mission has always been somewhat the same: to uplift brands and the ambitious people behind them with the insights and creativity they need to become category leaders. But…

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