For starters, no, that’s not a typo in the headline—but I’ll get to that in a moment.
I’ve traditionally used the holidays to decompress from work and reflect back on the previous year. But this year was different.
It was a year that changed us all—personally, professionally, and culturally. As a small business, Grafik has fortunately been able to confront, adjust, adapt, and navigate through each new challenge, while at the same time helping our clients do the same. But as we set our sights on the year ahead, I’ve been focused on planning a new chapter for our agency—one that will make Grafik even stronger and better positioned to support the industry-leading organizations we’re proud to call clients.
I am so excited to announce that we have acquired 2120 Creative, a digital marketing and technology agency whose talented group of strategists, creatives, technologists, and project managers joined our team under the Grafik name as of January 1st. 2120 has been a leading Philadelphia-based agency since the early 2000s, and welcoming them into the Grafik family signifies an expansion of not only our services and expertise, but an expanded reach into new geographic areas and industry verticals.
Over the course of our 42-year history, Grafik’s growth has been fueled organically. Longstanding client and partner relationships, good strong hires with very little attrition, and fiscally-sound business decisions have always been part of our D.N.A. and have carried us through various economic cycles. But organic growth does have its limitations. And in a year where nothing was normal, we were hyper-focused on how best to evolve the agency in a manner that wasn’t necessarily traditional, or normal, for Grafik.
Members of the Grafik and 2120 teams have been collaborating as both peers and partners since 2019, and what started as a casual conversation about officially joining forces this past May quickly materialized into a business venture to excel as one agency. Grafik’s strength has always been branding. And as digital natives, 2120’s reputation has been built around harnessing the power and impact of mar-tech. By combining our collective skillsets and experience under one roof, we’re well-positioned to bridge a gap that exists in the market, where branding, marketing, and technology are all working in unison to support client business goals.
So we enter 2021 celebrating not just a new year, but also this critical step forward for Grafik. We can’t wait to realize the full potential of our growing agency.