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Weekly Lightning Chat: MasterCard’s new sonic brand identity
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Brand Identity

Interiors: understanding both function & intention

Before we recommend any office interior branding opportunity, we agree on a desired tone, determine where the client is in their design and build process, and identify places where that brand can live organically. It…

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Weekly Lightning Chat: Ancestry.com, walls of trash, & Xbox

Each week, we convene for a caffeine-fueled “Lightning Chat” about the past week’s hottest news. Through cross-functional input and debate from different teams – designers, developers, strategists and anyone else that’s in the trenches on…

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Sentiment Analysis: The world may not want an Orange Vanilla Coke

Mission accomplished Coca-Cola. Every American basketball fan is now definitely aware of your new Orange Vanilla flavor. But whether or not they’ll buy it may be another matter entirely. As one of the most visible advertisers…

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Weekly Lightning Chat: MasterCard’s new sonic brand identity

MasterCard recently debuted what it’s calling a sonic brand identity—a “distinct, memorable melody that will serve as a foundation for its sound across the globe,” from point-of-sale chimes to telephone hold music. The announcement (appropriately…

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What’s so important about your brand?

A brand, most simply, is your company’s identity. More poetically, a brand is defined by where you’ve been and where you’re going. It is ever evolving, constantly under threat, and formed by every interaction. It…

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D.C. brand firm insights on typography inspiration
How typography can help a culture stay alive

Typography is a powerful thing. It can elevate a brand or it can destroy it. In some special cases, it can keep a brand alive for hundreds of years. It can be the glue that…

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How to brand your office

Ready to bring your brand to life inside your office?  Any office redesign today should, at minimum, reflect who you are as a company and, at best, boost morale, inspire collaboration, and encourage innovation. The…

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Living logos

Great logos defy trends, endure, are memorable, and serve as the visual shorthand for their brand. However, logos are also expected to remain relevant within their cultural context. This is a tricky tightrope to walk.…

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