Featured Post
What’s so important about your brand?
Read More

Brand Identity

What’s so important about your brand?

A brand, most simply, is your company’s identity. More poetically, a brand is defined by where you’ve been and where you’re going. It is ever evolving, constantly under threat, and formed by every interaction. It…

Read More
D.C. brand firm insights on typography inspiration
How typography can help a culture stay alive

Typography is a powerful thing. It can elevate a brand or it can destroy it. In some special cases, it can keep a brand alive for hundreds of years. It can be the glue that…

Read More
How to brand your office

Ready to bring your brand to life inside your office?  Any office redesign today should, at minimum, reflect who you are as a company and, at best, boost morale, inspire collaboration, and encourage innovation. The…

Read More
Living logos

Great logos defy trends, endure, are memorable, and serve as the visual shorthand for their brand. However, logos are also expected to remain relevant within their cultural context. This is a tricky tightrope to walk.…

Read More
Meet Watson, Your Personal Identity Protector [Video]

There have been numerous ads on how IBM’s Watson can help virtually every business from the automotive industry and insurance companies to tax preparation services, but have you heard how Watson can help you protect your…

Read More
Bigger data, bigger ideas

Data is everywhere—and rather than simply using it to identify audiences and measure success (as we must), it can be the inspiration for wildly creative marketing executions. One brand getting creative with data driven marketing is the…

Read More
Getting “it” right—for Strayer and America

Tuesday, February 21st saw a new day dawning for our client, Strayer University. An awareness campaign, “Let’s Get it America” created by Erwin-Penland, broke in heavy broadcast rotation. You may have heard the radio and…

Read More
Uniting a family: Brand refresh for Merritt Companies

Business owners and C-suite executives often come to Grafik looking to connect siloed business divisions, or to develop a more holistic expression of their company through a brand refresh. And while you might think they’re…

Read More
Newer Older of 6