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Google Analytics 4: Why you shouldn’t wait to migrate
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How brands are using AI and more to deck out social feeds for the holidays

As the holiday season approaches, businesses are gearing up for one of the biggest online shopping events of the year—Cyber Monday. With consumers increasingly turning to the digital realm for their holiday purchases, social media…

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INBOUND 2023: The brave new world of the AI boom

Earlier this fall, several members of the Grafik marketing team attended INBOUND, a cutting-edge marketing and technology conference hosted by Hubspot. The event was jam-packed with insights, innovation, and inspiration, with two dominant topics that,…

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Why website accessibility should be part of your DE&I agenda

In the previous segment of our Web Accessibility Standards series, we delved into the significance of website accessibility and its profound impact on user experience. In this installment, we’ll dig deeper and explore a set…

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Humans vs. AI: Four contests reveal key traits AI can’t copy

The question of “man versus machine” has fascinated people for centuries. Many works of literature across cultures and history involve competition between humans and gadgets, from folk tales such as John Henry to movies such…

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What’s different about Google’s GA4?

Google Analytics has been the industry-standard web analytics tool for more than a decade, helping businesses of all sizes to measure the performance of their websites and gain insights into their audience’s behavior. But, as…

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The AI invasion: Keep calm and create on

If you’re as chronically online as I am, you couldn’t open a social app in December without seeing artificial intelligence portraits of your friends and peers. Many of the portraits come from the app Lensa,…

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Top considerations for your 2023 marketing strategy

The past year saw marketing spending return to near pre-pandemic levels as consumers regained confidence. But the landscape remains complex, ever-changing, and competitive. So, what can help you rise above the noise? Here are three…

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How to make the most of peer-to-peer fundraising on social media

Is your nonprofit organization feeling the negative effects of a turbulent economy? Are you looking for new and innovative ways to fundraise? With over 4.59 billion users worldwide, it’s no wonder that nonprofits are leaning…

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