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How to make the most of peer-to-peer fundraising on social media
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Top considerations for your 2023 marketing strategy

The past year saw marketing spending return to near pre-pandemic levels as consumers regained confidence. But the landscape remains complex, ever-changing, and competitive. So, what can help you rise above the noise? Here are three…

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How to make the most of peer-to-peer fundraising on social media

Is your nonprofit organization feeling the negative effects of a turbulent economy? Are you looking for new and innovative ways to fundraise? With over 4.59 billion users worldwide, it’s no wonder that nonprofits are leaning…

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Google Analytics 4: Why you shouldn’t wait to migrate

Another directive has been cast down from our internet overlords: Google has announced it will be turning off Google Universal Analytics on July 1, 2023 and replacing it with Google Analytics 4, or GA4. This…

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The ABCs of NFTs: A Crypto Crash Course

Although the 2022 Super Bowl is already well in our rearview mirror, trending topics and frequent Google searches reveal that a select group of ads shown during the biggest sports, entertainment, and marketing spectacle of…

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making an online donation
The digital donor: Trends in fundraising behind the screen

2021 was the year of adjusting for nonprofits as the world trudged through the second year of the pandemic. Fundraising efforts continued to lean heavily on virtual events and peer-to-peer campaigns, but they also leveraged…

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The new rules of SEO vs. SEM in content marketing

If the Internet is a highway, search engines are the map. In the past 20 years, search engines have grown from a useful tool to an absolute necessity for navigating the Internet. Nearly 93% of…

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How to Boost Brand Awareness with Instagram’s Search & Explore Feature

Instagram has exploded in popularity since its release in 2010, with an estimated 1 billion active monthly users as of July 2021, according to Statista. In response, brands are increasingly looking to Instagram to build…

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Why Your Brand Should Tread Lightly on TikTok

You may be wondering if your brand should be on TikTok. As the fastest growing social media app, TikTok has over 70 million active monthly users in the US, and its user base grew 800%…

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