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Real estate marketers: it’s time to ramp up your Google Ads strategy
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Real estate marketers: it’s time to ramp up your Google Ads strategy

The coronavirus housing market has been a wild ride. In the DC metro area, more homes went under contract in June than any other June in at least the last decade. Digital marketing data from…

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Are you meeting web accessibility standards for 2020?

Part 1: What is website accessibility? Did you know that a staggering 12+% of the US population has a disability? When you consider that many marketers are striving to increase visitor traffic by mere percentage…

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Google makes the rules. Here are the top 3 for 2020.

2019 was a big year for Google search. Google set into place multiple updates cementing its transformation from a mere search engine to a content curator for the modern user. Powering this shift is Google’s…

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Counting down the clock to CCPA

The California Consumer Privacy Act (CCPA) is a new consumer protection law set to take effect January 1, 2020, with enforcement beginning July 1, 2020. This legislation loosely follows Europe’s General Data Protection Regulation (GDPR)…

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The early adopter catches the competitive advantage

Think back on some of the most impactful digital marketing technology to hit the mainstream over the past two decades. Search engines. Customer relationship management tools. Twitter. Were you one of the first to join…

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Weight loss for websites

One of my favorite quotes pertaining to development is very close to one of my favorite quotes pertaining to design: “The code you write makes you a programmer. The code you delete makes you a…

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A developer’s guide to facing your content management fears

For a lot of content authors, designers and even tech-savvy marketers, the prospect of taking ownership over a website’s content management system (CMS) can feel like a nightmarish task that’s better left to developers. I…

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Is your website designed to evolve?

The most frustrating (and also refreshing) thing about a good website is that it is never truly finished. Just as your business or organization continues to evolve over time, your digital presence should evolve to…

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