Google Analytics has been the industry-standard web analytics tool for more than a decade, helping businesses of all sizes to measure the performance of their websites and gain insights into their audience’s behavior. But, as…
If you’re as chronically online as I am, you couldn’t open a social app in December without seeing artificial intelligence portraits of your friends and peers. Many of the portraits come from the app Lensa,…
The past year saw marketing spending return to near pre-pandemic levels as consumers regained confidence. But the landscape remains complex, ever-changing, and competitive. So, what can help you rise above the noise? Here are three…
Is your nonprofit organization feeling the negative effects of a turbulent economy? Are you looking for new and innovative ways to fundraise? With over 4.59 billion users worldwide, it’s no wonder that nonprofits are leaning…
Another directive has been cast down from our internet overlords: Google has announced it will be turning off Google Universal Analytics on July 1, 2023 and replacing it with Google Analytics 4, or GA4. This…
Although the 2022 Super Bowl is already well in our rearview mirror, trending topics and frequent Google searches reveal that a select group of ads shown during the biggest sports, entertainment, and marketing spectacle of…
2021 was the year of adjusting for nonprofits as the world trudged through the second year of the pandemic. Fundraising efforts continued to lean heavily on virtual events and peer-to-peer campaigns, but they also leveraged…
If the Internet is a highway, search engines are the map. In the past 20 years, search engines have grown from a useful tool to an absolute necessity for navigating the Internet. Nearly 93% of…
