HubSpot’s Director of Sales on “Reading the Room” Amidst a Pandemic

Episode Summary:

HubSpot was founded in 2005 with zero customers. Today, over 65,000 businesses in more than 100+ countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. 

And we’re one of them — as a proud HubSpot agency partner, we’ve utilized its inbound marketing, sales & service platform to not only help our clients better manage and grow their businesses, but our very own as well. 

One of the greatest things about Hubspot? They truly believe that a customer-centered, human approach to sales and marketing is paramount to delivering a successful customer experience. It’s one of the many principles grounded in HubSpot’s practices that have made the company as successful as it is today. 

However, even eight months into a global pandemic, those in our industry and beyond are still learning to adapt to what we’ve now called “the new normal.” But exactly what does the new normal look like for sales and marketers in 2020?

In an increasingly virtual-only world, how can sales professionals still hone-in on a human-centered approach without any real-life, face-to-face human-interaction? How can marketers better understand their audiences in such a challenging new market?

To help answer these questions, we recently sat down with HubSpot Director Dan Tyre, and our very own Channel Account Executive Selina Gutierrez

Host: Clara Shannon, Marketing Associate

Interviewees: Dan Tyre, Director, Hubspot

Selina Gutierrez, Hubspot Channel Account Executive


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