Grafik is pleased to announce that we have been awarded a new expanded contract, extending our 15-year engagement with the U.S. Census Bureau. Since 2006, Grafik has led research, strategy, planning and campaign development to promote response for the Economic Census, the nation’s official five-year measure of the economy. We have also worked to increase awareness and participation for the Bureau’s more than 50 monthly, quarterly and annual business surveys, including the key economic indicators.
This new contract now significantly broadens Grafik’s role beyond response promotion to include data user marketing—encompassing strategy, campaign development, digital marketing and media planning to promote Census economic data to U.S. companies, business associations, state and local governments and academic institutions.
Jay Kerness, Grafik Director of Client Strategy and Account Lead for Census, comments, “Integrating our strategy, creative and digital marketing teams to bring response promotion and data user outreach together is a game changer. We’re very proud of our work with the Census team and are excited to continue our partnership through the 2022 Economic Census, and beyond.”
Grafik’s government client experience includes the U.S. Census Bureau, Department of Homeland Security/Federal Protective Service, NIH/National Human Genome ResearchInstitute, Naval Research Laboratories, Department of Defense, United States Department of Agriculture, and government contractors Booz Allen Hamilton, Accenture, Alion Science and Technology, and IAP.