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Brand Identity

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Grafik is Humming with New Campaigns Just Released for Software AG, Global Automakers, and JK Moving

Over the past few weeks and months, Grafik, one of the DC-Metro area’s leading marketing communications firms has been working overtime to produce exceptional work for three clients, all very recently released. In keeping with…

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The LeBron Brand—Just Freakin’ Do It!

Sports and branding: I am passionate about the former and I love to consult with my clients on the latter. So I can’t help but be fixated on the recent buzz pertaining to LeBron James…

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Cadbury

If there was a list of great examples of brand, Cadbury would have to top the list. As the Kraft/Cadbury deal (takeover) becomes finalized, it is not the chocolate bars or creme filled eggs that…

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Hoopdeedo or what’s in a name?

There was an article today in Investment News talking about the problems of naming a business in the financial services arena. It seems that a guy named Sid Blum had been running his own firm,…

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They’re Listening. Are You?

Every once in awhile, a brand will take you by surprise, but rarely will you be surprised by three, all in one day, using social media. Believe it or not, that actually happened to me…

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GM “Re-invention” or more of the same?

I work in the advertising industry, but for the life of me I just don’t get the ad execs that recommended that GM, on the very day it files for bankruptcy, leaving thousands unemployed, creditors…

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Just call a designer

Sometimes there are so many ways to belittle our profession—as graphic designers. It never fails to amaze me how the elements we consider and study—like typefaces, kerning, are thought of as small insignificant details. Consider…

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Logo tournament

So how fitting is it that the best designer on Logotournment.com is called Carrion. I was on Facebook and low and behold what do I see: So I click on to see what this is…

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