Brand Identity

For many years Grafik has had the privilege of working with the National Museum of the American Indian. As the designers of the museum’s identity, we often worked with curators to make sure that we…

Chances are, you’ll catch a radio spot for JK Moving on your morning drive. Grafik just launched the “Worry Free” campaign, a 10-week integrated effort geared towards both residential and commercial prospects. An extension of…

When I was growing up, in the ‘50s and ‘60s it was a very big deal to stay at a Sheraton. The brand exuded luxury and had the mystique of having outposts in faraway countries,…

One of the questions that we often have to address with new clients is how they are organized…brand architecture is the fancy word. Some clients are comfortable spinning off new companies when they develop a…

The Smithsonian announced this weekend that they are launching a new brand line, “Seriously Amazing.” Before you read any further, in the interest of complete disclosure, you should know that Grafik has worked with the Smithsonian…

Vintage Ivory soap Okay. I freely admit that I love old packaging. My house is filled with thousands of antique tins, old boxes, and discarded packaging from days gone by. I notice packaging, so when…

I am a sucker for beautiful packaging. So it is no surprise that while drifting through the aisles at my local Safeway three years ago, I spied some hand soap and moisturizer that was absolutely…