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Interiors: understanding both function & intention
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Brand Identity

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Living logos

Great logos defy trends, endure, are memorable, and serve as the visual shorthand for their brand. However, logos are also expected to remain relevant within their cultural context. This is a tricky tightrope to walk.…

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Meet Watson, Your Personal Identity Protector [Video]

There have been numerous ads on how IBM’s Watson can help virtually every business from the automotive industry and insurance companies to tax preparation services, but have you heard how Watson can help you protect your…

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Bigger data, bigger ideas

Data is everywhere—and rather than simply using it to identify audiences and measure success (as we must), it can be the inspiration for wildly creative marketing executions. One brand getting creative with data driven marketing is the…

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Getting “it” right—for Strayer and America

Tuesday, February 21st saw a new day dawning for our client, Strayer University. An awareness campaign, “Let’s Get it America” created by Erwin-Penland, broke in heavy broadcast rotation. You may have heard the radio and…

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Uniting a family: Brand refresh for Merritt Companies

Business owners and C-suite executives often come to Grafik looking to connect siloed business divisions, or to develop a more holistic expression of their company through a brand refresh. And while you might think they’re…

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Grafik Blog Why The NFL Twitter Deal Matters Image
Why the NFL Twitter deal matters

Twitter’s acquisition of Periscope for slightly less than $100 million in March of 2015 should have been a signal to many analysts that the death of the platform has been greatly exaggerated. Twitter has a…

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Grafik Blog Netflix Rolls Out The Red Carpet For Social Media Image
Netflix rolls out the red carpet for social media

You have a logo you like. It looks great on signage, business cards and on your website. But how do you make your logo work in a tiny app icon for smartphones? How will it…

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Grafik Blog NRL Brand Launch Image
NRL brand launch

Last week, Grafik was on hand for the launch of the new U.S. Naval Research Laboratory brand. After working with the leadership at NRL for a number of months, it was tremendously rewarding to find…

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