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Weekly Lightning Chat: MasterCard’s new sonic brand identity
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Brand Identity

Bigger data, bigger ideas

Data is everywhere—and rather than simply using it to identify audiences and measure success (as we must), it can be the inspiration for wildly creative marketing executions. One brand getting creative with data driven marketing is the…

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Getting “it” right—for Strayer and America

Tuesday, February 21st saw a new day dawning for our client, Strayer University. An awareness campaign, “Let’s Get it America” created by Erwin-Penland, broke in heavy broadcast rotation. You may have heard the radio and…

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Uniting a family: Brand refresh for Merritt Companies

Business owners and C-suite executives often come to Grafik looking to connect siloed business divisions, or to develop a more holistic expression of their company through a brand refresh. And while you might think they’re…

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Why the NFL Twitter deal matters

Twitter’s acquisition of Periscope for slightly less than $100 million in March of 2015 should have been a signal to many analysts that the death of the platform has been greatly exaggerated. Twitter has a…

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Netflix rolls out the red carpet for social media

You have a logo you like. It looks great on signage, business cards and on your website. But how do you make your logo work in a tiny app icon for smartphones? How will it…

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NRL brand launch

Last week, Grafik was on hand for the launch of the new U.S. Naval Research Laboratory brand. After working with the leadership at NRL for a number of months, it was tremendously rewarding to find…

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OMG. Instagram is (finally) evolving.

Instagram has launched a colorful new logo and said goodbye to its skeuomorphic camera icon that users have come to know and love. Why would the company behind one of the most recognizable app icons…

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Best Identities of 2015

Before we settle too deep into 2016, we thought we’d look at three of 2015’s most visible brand updates—plus a less-well known favorite of mine— now that the world has had a little time to…

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