Breathing new life into a scientific body

Long known as a community of clinicians, researchers, and educators, the American Physiological Society (APS) was laboring under “… a pervasive misconception that physiology is an old, outdated discipline,” according to their new executive director Scott Steen. What Grafik found was a vibrant organization engaged in some of the
most exciting and important biomedical research imaginable, all dedicated to the mission of advancing scientific discovery, understanding life, and improving health.

We set out to refresh the APS brand, providing a new logo and visual identity as well as refined messaging that reflects the breadth of the society’s focus—all presented to their full membership at their annual conference.