BRAND STRATEGY
In the course of our discovery process, we saw just how many people were dependent on the organization’s vast network of survivors. Patients and families have relied on a host of support programs since the doors were first opened. Donors believe the Alliance is a powerful engine to increase awareness and advance research. Similarly, health providers and researchers regard CCA as a go-to resource and a critical ally in the fight to end colorectal cancer. Building on this foundation, Grafik worked to reposition the organization as a Nation of Allies, and helped leadership develop a more inclusive name. To capture the urgency of their efforts, we also created a new brand mantra, Tomorrow Can’t Wait.™
