Erase Hate's skatepark fundraiser incorporated non profit advertising campaigns for the Mathew Shepard Foundation.

Matthew Shepard Foundation

Activating a cause marketing campaign

Each year, the Erase Hate event in Rehoboth Beach, Delaware spreads a message of understanding, compassion, and acceptance while raising money for the Matthew Shepard Foundation. To engage a younger audience—many of whom are too young to know the hate crime that killed Matthew Shepard—the year’s experiential event was held in a skatepark and featured competitive boarding. The winner received a custom skateboard designed by Grafik; several more were auctioned off at the event.

Grafik Building Awareness for the Matthew Shepard Foundation Erase Hate Skateboard.
Photography style used in the branding of Erase Hate's latest fundraising campaign.
A t-shirt design as part of Erase Hate's branded collateral for the event.
Mathew Shepard Foundation collateral skateboard and mantra. Erase Hate bus stop marketing advertisement using the new brand identity.

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