Working directly with the leadership of the Jefferson Awards Foundation, including numerous touchpoints with the board of directors, Grafik launched its comprehensive process to carefully evaluate all facets of the organization. We reached out to internal and external audiences of various levels and understanding, and conducted extensive research and analysis, landing on an approach that underscores the overarching mission to unleash the potential for every individual through the power of service. The new name is the foundation for storytelling. Multiplying Good is as much the brand as it is a reason to engage. It’s a promise to create ripples of good within every community.