Bringing passion and credibility to the forefront
Our extensive interviews confirmed that this belief in creating technology for ever-better products—versus simply cranking out patents designed to make it harder for other inventors to defend their innovations—was also deeply held by Ofinno’s PhD inventors and its supporting staff of lawyers and researchers. But a major hurdle still persisted: presenting that vision in a credible way to the multinational tech firms that hire Ofinno to create patentable, defensible technology.
Grafik’s rebrand of Ofinno, including a new logo, brand positioning, visual identity, website and office design, was ultimately about highlighting what sets the company apart—an extraordinary acceptance rate for patents, fueled by a passion for invention and a results-driven process.
