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Grafik Blog Goodbye Little G Google New Logo Image
Goodbye Little g

My life is riddled with the letter G. My name, Gregg Glaviano, contains four of them. My friends sometimes affectionately call me G4 or Double-G. My company, Grafik, where I’ve worked for 26 years, has…

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Grafik Blog Sculpting A New Brand Identity Waldron Image
Sculpting a New Brand Identity

To help us transform complex financial documents into something both beautiful and meaningful, we turned to design giant Stephen Doyle of Doyle Partners. Our client, Waldron Private Wealth, services ultra high net worth individuals and…

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Grafik Building Awareness for the Matthew Shepard Foundation Erase Hate Skateboard.
Building Awareness for the Matthew Shepard Foundation

For the past 5 years, I’ve recruited our designers here at Grafik to help promote a grass roots event I co-chair in Rehoboth Beach called “Erase Hate.” It’s a benefit supporting the Matthew Shepard Foundation…

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Grafik Blog Looking for the Perfect Name? image
Looking for the perfect name?

We’ve been doing a lot of naming over the past few months—enough to keep several of us up at night. It’s a pretty tricky business, after all. It always has been. And while many organizations…

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Grafik Blog Launching Carsquare image
Launching Carsquare

We’re always excited to take part in a client’s brand launch, but we were especially happy to host the launch party for Carsquare last week, right in our own studio. DC-based startup, Carsquare, came to Grafik…

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Grafik Blog Does Gender Diversity Matter? image
Does Gender Diversity Matter?

Of course it does, but until recently I didn’t really consider why. However, a recent invitation to hear about the 2020 Women on Boards campaign, a grassroots effort aimed at sparking a national conversation around…

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Grafik Blog Rebranding the Redskins image
Rebranding the Redskins

Ok, let’s just take it for granted that I find the Redskins name odious. I think that Bob Costas put it best during last Sunday’s game between Dallas and our home team. So I am…

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Grafik Blog ThinkAdvisor Rebrand image
ThinkAdvisor Rebrand

As a strategist operating in the world of financial services, it is not unusual for me to look at the delivered content of three or four financial sites a day—most of them full of interesting…

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