The integrated marketing campaign strategy Grafik developed, titled “Precision in Every Direction,” showcases Maxar’s capabilities in delivering high-quality geospatial insights across diverse applications. Grafik focused on five priority use cases: location-based services, 3D immersive mapping, navigation, consumer outdoor solutions, and last-mile delivery. The campaign’s core narrative highlights how Maxar’s satellite imagery and data can seamlessly translate into real-world applications.
Maxar Intelligence
Precision in every direction
Maxar, a leader in secure geospatial insights, approached Grafik during a transformative period. Known for empowering users with precise data for navigation, disaster response, and global mapping, Maxar was undergoing a significant organizational shift. Upon private equity acquisition, Maxar Technologies was split into two distinct entities: Maxar Intelligence and Maxar Space. This restructuring created an opportunity for Maxar Intelligence to enhance product marketing for its Mapping offerings to regain and expand market trust.
Maxar Intelligence faced two key challenges. The enterprise geospatial community began seeking greater clarity around the company’s innovations, and the company needed to more effectively communicate the superiority of its offerings in a competitive market. Both challenges presented an opportunity for Maxar Intelligence to reaffirm its leadership as the preeminent provider of geospatial data solutions.
To bring this vision to life through compelling visual storytelling and tailored messaging, Grafik designed a cohesive campaign concept, crafted engaging visuals, and developed assets that underscore Maxar’s technological superiority. The effort extended to building a robust media plan that ensured the campaign would resonate across platforms and amplify audience engagement, both online and at key industry events.
The “Precision in Every Direction” campaign launched in 2024, with Maxar adopting its messaging and visual elements across several key channels. The campaign successfully reinvigorated the geospatial community’s confidence in Maxar’s innovation. Client feedback highlighted the campaign’s clarity, impact, and ability to connect with diverse audiences.
