Branding
Rage against the status quo
You know your business is one-of-a-kind, but is that obvious to everyone else? At Grafik, we help you build the brand that excites prospects and exasperates competitors. By steering you away from all the well-worn paths that lead to oblivion Grafik shows you how to blaze new trails marked with unexpected ideas and new possibilities.
What it’s like to work with us
Brand research
Uncover insights for stronger positioning
Every branding initiative at Grafik begins with a deep dive into prevailing perceptions, current positioning and future intentions. Through interviews, roundtables, surveys, and the occasional industry study, we pinpoint the territory your organization can own.
Learn moreBrand positioning
Find the sweet spot for your brand
With insights gleaned from our research phase, Grafik’s brand strategy team identifies all the components of your brand — from brand pillars to brand mantra — and, when needed, develops a brief for naming and a framework for brand architecture.
Learn moreBrand & product naming
Create an unforgettable name
The right brand name can drive interest, set expectations, and even underscore your vision. But it takes expertise to guide you to the best options. With decades of experience, we help you navigate the ins and outs of name generation, trademarking, and domain acquisition, so your business can get the attention it so richly deserves.
Learn moreBrand identity
Express your individuality
The brand strategy serves as a blueprint for Grafik’s top designers to start developing an identity that elevates your brand and underscores your uniqueness. Experts at creating logos with comprehensive identity systems, they ensure your brand is unmistakable on all channels and platforms.
Learn moreBrand messaging
Develop messaging that speaks to all the right people
It’s not just what you say. It’s how you say it. That’s why Grafik’s strategists and content developers are so incredibly vital in identifying the most effective way to communicate your value distinctively, credibly, and authentically. We develop ownable brand language, as well as audience-specific messaging that guides your sales and marketing efforts.
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