Brand Positioning
Establishing your brand as an undisputed leader
At Grafik, our strategists work with you to own a unique space that commands premium value, creates emotional buy-in, and aligns your entire organization under a powerful, scalable narrative. By defining your core differentiators and drafting your brand’s category-defining story, we transform your brand into the only choice that matters.
Plotting your corner of the market
Where and how you put your stake in the ground is critical to building and maintaining your brand’s place in the market. We’ll use the results of our research, including a thorough SWOT analysis, to plot a competitive positioning for your organization—where you are today and how you can get to a stronger position versus your competitors.
Defining the audience
Who needs you and who doesn’t? Whom should you spend your marketing dollars against? What are the barriers to reaching those who will be your best customers? Are those barriers real, and surmountable? Out of those questions, and more, comes a winning road map to your best prospects.
Brand architecture
You may have many divisions speaking to wildly different audiences or truly separate entities under a holding company. Brand architecture won’t always match your business lines, but it should always provide clarity and align with your positioning and messaging.
Why brand positioning matters
We’ll let longtime client Bob Youngentob, Co-Founder & President/CCO of EYA, cite the benefits of a solid brand strategy. He does it far better than we ever could.
