Founded in 1994, CNSI has grown to be the go-to healthcare technology solutions partner in various industries, including State Medicaid, Federal and State Health IT, and Government IT. In late 2022, CNSI merged with Kepro, an innovator providing technology-enabled services for priority populations. Both brands, powerhouses in their respective markets, needed to evolve into a single brand to reflect its newly merged culture, the expansive technology portfolio now available to clients, and reposition themselves among competitors.
To begin the branding initiative, Grafik conducted a comprehensive immersion and research process. This involved reviewing existing research, and brand documents, and conducting internal and external interviews, to gather insights and understand stakeholders’ perspectives. Web surveys were also utilized to collect feedback from employees and clients. Based on these activities, we identified positioning opportunities that would create distinction in the marketplace, credibility with all stakeholders, and authenticity both internally and externally.
