Brand Messaging
Find your love language
It’s not just what you say. It’s how you say it. That’s why Grafik’s strategists and content developers are so incredibly vital in identifying the most effective way to communicate your value distinctively, credibly, and authentically. We develop the kind of brand language audiences are longing to hear.
What’s your mantra?
Capturing the immutable spirit of your firm in as few words as possible is not easy. But it does so much for a brand, informing everything you do as an organization. Marketing campaigns, employee initiatives, recruitment, brand storytelling—all are guided by your brand mantra.
C-SPAN Make Up Your Own Mind
EYA Life Within Walking Distance®
CustomInk T-Shirts Unite®
Colorectal Cancer Alliance Tomorrow Can’t Wait®
JK Moving What Matters Most®
U.S. Naval Research Lab Further Than You Can Imagine®
Museum of the Bible What’s In It Will Surprise You
NHGRI The Forefront Of Genomics®
Waldron Wealth Management Life Simplifying Wealth. Simplifying Life®
Intelsat Imagine Here®
Say it like you mean it.
With your brand mantra in hand, our strategists craft a brand messaging platform. In it, we identify what’s most important to each audience, then go beyond topics to discover the voice that’s true to the relationship. Then we test and refine to make sure it’s right. The result is a cohesive brand voice that attracts the employees you need and tantalizes the consumers you want.
Messaging that energizes
Hear how we formed a true partnership with the C-SPAN team to refresh their brand identity and messaging, and the unforeseen positive outcomes that grow out of such deep involvement.
