Culture & Events / 09.29.2020

Where social media shines: disaster response and recovery

I will never forget the day of August 4th, 2020. 

It was just after 11AM that I had wished one of my closest friends in Beirut a happy birthday before jumping into my third Zoom meeting of the day. It was only 15 minutes later, after logging onto Twitter, that I saw the hashtag, #BeirutExplosion trending on the right panel of my screen. My eyes jumped quickly from the trending section to my timeline, where I saw video after video of my hometown being demolished. 

My heart dropped. “صار إنفجار” (An explosion happened), I told my brother. We both sat in front of the computer screen. Shocked, bewildered, and utterly speechless. 

Explosions in Beirut typically do not surprise me. As a proud citizen of Lebanon, I can say that I am all too familiar with the dangers and unfortunate circumstances of living in a third-world country. But this was different. 

After calling my mother and checking in with other family members, I sadly discovered that my childhood home was full of broken windows and cracks. 


The days that followed were uneasy, difficult, and challenging for me, as I had to virtually communicate with family and friends amidst the chaos. It’s an impossibly horrific feeling to have to call everyone you love just to make sure they’re alive.




View this post on Instagram


A post shared by Yaz (@yasminahilal_) on

While relegated to my duties in DC (and the travel precautions instituted due to COVID-19) I was unable to travel home, and relied heavily on social media platforms to get a sense of how many people were still alive, which areas were in most need, and how rescue efforts were being executed. 

In a country like Lebanon, you can’t always trust news outlets, as they are owned by incomparably corrupt mafias. So I, and many others in the States, searched frantically through the Twitter profiles of independent journalists on the ground. It allowed me to receive real-time updates, and unfiltered news that gave me some peace of mind that my family and friends were safe.

There were minimal signs that the government would provide any aid to the people. So, the people took it upon  themselves to help each other, because that’s what happens when you know you have to rely on your neighbors more than you can rely on your government. Swarms of people went to the streets with broomsticks and started cleaning the rubble; many helped strangers clean their homes and rebuild whatever was left. NGOs had stations to spread food, send volunteers where needed and professional engineers to help in any way possible. 

All this mobilization was possible because of Facebook groups, Instagram stories, the simplicity of communication on WhatsApp and the will of the people to help each other when no one else would.





Fast forward to present day, and the outpouring of love and support I’ve witnessed through social media continues to multiply. Donations flew in to aid Lebanon, and I cannot stress this enough, came for the Lebanese people and NGOs and not the government. Links for donations were being shared every few minutes for over a month and are still being shared. I can’t thank people enough for all the money and awareness they donated and are still donating.

Celebrities also took a stand and helped raise awareness and money for the people of Lebanon. A touching tribute to Anthony Bourdain from Russel Crowe warmed the internet, Lebanese born singer Mika staged a virtual concert with the popular band Mashrou’ Leila to raise donations, Zuhair Murad starting selling “Rise from the Ashes” t-shirts for famous celebrities to wear to raise awareness—everyone from Jennifer Lopez to the ever-loved Palestinian Mohamed Hadid snapped a photo wearing one.






View this post on Instagram


A post shared by Jennifer Lopez (@jlo) on

We’re living in a time where social media is constantly being questioned and has taken over our lives. From alarming studies of the neurological effects it has on our brains, to the dangers of data privacy and rigging of presidential elections, there’s a lot to be worried about. 

However, the ways in which communities have been able to band together in times of crisis has been astounding, and it gives me hope for our digital future. 

For anyone who would like to donate to Lebanon, you can here:
The Lebanese Red Cross: 

American University of Beirut Medical Center (AUBMC): 

Impact Lebanon

Children’s Cancer Center


Shadi Talhouk Project Manager Shadi comes to Grafik with several years of experience in marketing. As one of our agency's Project Managers, he steers the ship for clients such as ROSS Companies and EYA Homes.

Related Articles

The smallest decisions
Considering the stresses of the pandemic, sheltering in place, a reckoning of racial injustice and everything that comes with these unprecedented events, it feels more than a little good to hear some positive news. Last…
Read More
Inspiring new possibilities
What happened in Minneapolis, and its aftershocks, have had a profound impact on our world, and me personally as CEO of Grafik. As I watched what was happening all around us, I struggled initially: not…
Read More
rebrand 100 logo
Grafik recognized among 2020 REBRAND 100® global award winners
Grafik is pleased to announce that it has been honored among the world’s most effective transformations in the 2020 REBRAND 100® Global Awards. This highest recognition for excellence in brand change underscores the impact for…
Read More
Launching the Alliance for Automotive Innovation
The combination of the nation’s two largest auto industry associations, Global Automakers and The Alliance of Automobile Manufacturers, has resulted in the new Alliance for Automotive Innovation. Branding and marketing agency Grafik was chosen to…
Read More