Last month, my colleague Tanya Nazarian and I had the opportunity to join the Northern Virginia Tech Council’s Marketing & Growth panel for a lively discussion on how marketers can adapt, grow, and thrive in…
Time was running out for one of the most popular apps in the United States. With a national ban looming, the fate of TikTok—a social media app that allows users to create, watch, and share…
Experiential marketing is often associated with consumer-facing brands, but B2B companies can also tap into its power to build deeper connections with clients and prospects. By focusing on unique, interactive experiences, B2B brands can differentiate…
At this year’s Stratfest, curated by the national advertising agency industry association 4A’s, the overarching theme was “Lingua Franca” — a powerful metaphor for a shared language that connects diverse stakeholders in marketing, advertising, and…
I’ve said it before and I’m saying it again: In the crowded world of B2B marketing, where everyone is vying for attention, standing out isn’t just a luxury—it’s a necessity. Today’s B2B brands face immense…
The 2024 Olympic Games have come to a close and while the number of group chats or workplace Slack channels nationwide having fervent discussions about Katie Ledecky and Simone Biles are finally beginning to peter…
Mark your calendars for November 5. The 2024 general election is not just a pivotal moment in politics; it’s also a significant event that impacts various aspects of the economy, including advertising costs for businesses.…
As we traverse 2024, B2B marketing executives face a rapidly evolving landscape with both new challenges and opportunities—looking at you, AI. To better understand their priorities, pain points, and what they truly value in an…
