At this year’s Stratfest, curated by the national advertising agency industry association 4A’s, the overarching theme was “Lingua Franca” — a powerful metaphor for a shared language that connects diverse stakeholders in marketing, advertising, and…
I’ve said it before and I’m saying it again: In the crowded world of B2B marketing, where everyone is vying for attention, standing out isn’t just a luxury—it’s a necessity. Today’s B2B brands face immense…
The 2024 Olympic Games have come to a close and while the number of group chats or workplace Slack channels nationwide having fervent discussions about Katie Ledecky and Simone Biles are finally beginning to peter…
Mark your calendars for November 5. The 2024 general election is not just a pivotal moment in politics; it’s also a significant event that impacts various aspects of the economy, including advertising costs for businesses.…
As we traverse 2024, B2B marketing executives face a rapidly evolving landscape with both new challenges and opportunities—looking at you, AI. To better understand their priorities, pain points, and what they truly value in an…
In the dynamic realm of business strategy, the distinction between branding and marketing is often blurred, yet their unique roles are pivotal to a company’s success. For B2B companies navigating the intricacies of the marketplace,…
Beginning the first week of 2024, Google is set to being phasing out third-party cookies. With cookied inventory accounting for 78% or more of programmatic ad buys, the post-cookie era will bring about a seismic…
As the holiday season approaches, businesses are gearing up for the annual online shopping frenzy. With consumers increasingly turning to the digital realm for their holiday purchases, social media advertising has become a crucial tool…
