Equipping the next generation of legislative leaders

Once our team finalized a creative direction for the visuals as well as taglines and messaging, campaign tactics included developing a landing page, HubSpot email templates, and ad assets for a variety of platforms. In addition to typical Google and social ad placements, our team pursued channels including Instagram and leveraged TikTok influencer partnerships to target a younger, socially and technologically savvy audience. We supplemented the campaign creative with timely memes to promote Prolegis in a more organic way. And throughout it all, tapping into vocabulary and jargon used on the Hill was key to crafting compelling content. 

As the campaign continues to evolve, Grafik will continue to support with additional creative development, email marketing guidance, and expanded messaging to support new features as they’re introduced.